to remove filtersDiet Coke updates Love it Light activity
11 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
launching three new pack designs to advertise an on-pack promotion for make-up brand Benefit. The cans ...
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Look What We Found! 'small farmers, big taste' by East
12 Mar 2012
The TV commercial, created by the design and marketing agency East and shot by food photographer and director Charlie Stebbings, focuses on the range's Tees Valley Meatballs. It will be supported by social media activity and retailer promotions. ...
Cadbury 'the revelation' by VCCP
07 Nov 2011
It was directed by Simon Willows with costume design by the Fantastic Mr Fox costume designer Thalia Lane. ...
Clover Lighter 'life lovers' by Grey London
28 Oct 2011
The ad was filmed during a live performance at a food festival. It will air on TV and in cinemas, and will be supported by outdoor and experiential work, with a custom-designed "Yes You Can" van travelling around the country. Visitors to the Clover Lighter fan page on Facebook can meet the members of the choir ...
McDonald's goes back to basics with musical TV ad
17 Oct 2011 | by Sara Kimberley
The 30-second 'He's Happy' spot by Leo Burnett features a man walking through a UK town, singing the words to 'On the Street Where You Live', from the musical My Fair Lady. As the man reaches the climax of the song, he bites into a Big Mac. The ad was designed to express the feeling of excitement that comes from ...
Weetabix 'Weetakid' by BBH
12 Oct 2011
The app highlights the importance of a good diet. The game, designed by Yum Yum London, sees users take control of Weetakid, a yellow creature whose magical world has been robbed of all its energy by the Evil Eater, the galaxy s villain. Weetakid and his sidekick Nibbles, voiced by Brian Blessed. An AR ...
Castello 'the House of Castello' by Mother
07 Oct 2011
The Marquis, who is the head of the House of Castello, is a fun-loving man with a passion for cheese, women and wild parties. Set in a castle in the 18th century, but with a modern twist, the spot features costumes and wigs designed by Lady Gaga's stylist. The ad, which breaks in the UK this week ...
Nestlé Waters 'Arrowhead' by McCann Erickson
06 Oct 2011
The campaign, which is made up of five spots, was written by Don Wilhelmi and art directed by Joseph Carreno. It was directed by Andy Hall through Elastic. The designers were Chris Sanchez and Max Ulicheney. Set construction and photography was by New Deal Studios. ...
Yeo Valley prepares X Factor campaign with 'boy band' Churned
05 Oct 2011 | by Arif Durrani
the company is still based. Accompanying the ad, and designed to tap into the spirit of the ITV talent show ...
Coke launches latest 'Happification' instalment
19 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
. The production company is Psyop, the sound design has been handled by Henry Boy and the music company is Human ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
