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SodaStream has appointed Luchford APM for a global design campaign as it looks to emulate its...The first of such collaborations with designer Yves B har, named SodaStream Source, was recently launched during Milan Design Week. The agency's wider brief extends to profiling for SodaStream CEO Daniel ... campaign looking to take SodaStream on to the global design map. If you start at the top tier within ...
this year. The revamp was a collaborative effort, involving all the Marketing team. Design changes were masterminded by Paul Harpin, Haymarket s design director and Carl Golsby, Marketing s art editor. ...
's Marketing Design Awards, hosted by Marketing magazine....National Portrait and British Animation Awards, has chaired the Marketing Design Awards. The Marketing Design Awards reward design and brand marketing agencies, consultancies and practices, in-house teams and manufacturers that use design to keep brands leading-edge and top of consumers minds. It is my great ...
Crowdsourcing design brings consumers closer to brands, but is there a risk that it devalues...and crowdsourcing, the consumer has become creator. These trends, combined with an emergent co-design philosophy ... into the process of design and development by using crowdsourcing initiatives and promoting design competitions. The idea, says Joe Bakowski, managing director of graphic design agency Stocks Taylor Benson ...
Vimto, the soft drink brand, is launching a new bottle with a sportscap in a bid to target teenagers "on-the-go".
LONDON - Bottled water brand Buxton has brought in design agency Holmes & Marchant in an attempt..."fresher and cleaner" pack design, on which key product benefits are easier to read. The "splash" of water previously central to the pack design has been removed to make the Buxton logo more readable ... design across the entire Buxton range, including its 25cl lunchbox bottle, standard 50cl bottle, 75cl ...
in revolutionising the snack category, by designing and patenting the brand's tall, lidded cardboard tube containers. Without his design brainwave, consumers may never have fallen for Procter Gamble's stacked, curved potato-based snacks. The Pringles tube achieved 'hero' design status because it struck a chord with US ...
LONDON - Liqueur brand Drambuie has rolled out an ad campaign to promote its new packaging design.
at the relaunched Marketing Design Awards....-fareast-language:#0400; mso-bidi-language:#0400;} The unique, timber-clad design at London's Westfield shopping centre, created by Checkland Kindleysides, clinched the Marketing Design Excellence Award, reserved for the 'best in show' from all the winning entries. The judges, led by Howard Milton, design ...
Mother New York unveils the elements that combine to produce Newton's Merlot, Cabernet Sauvignon and Chardonnay.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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