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Gordon's buys bespoke pre-show theatre slot

. The spot is designed to reinforce the new positioning of Gordon's as the first drink of the evening ...

Tilda rice experiments with product placement around Zee

In the first activity following the deal, MirriAd has used its digital software to add the UK design of packets of Tilda basmati rice into 10 episodes of the Zee TV soap Pavitra Rishta , including tonight s episode. No agencies were involved in the deal, which was negotiated between Zee and Tilda ...

Coca-Cola and Yahoo partner for 'Style it Light' digital channel

a TV ad, which broke in April this year, and a partnership with Karl Lagerfield, who has designed ...

Wine merchants Berry Bros & Rudd to sponsor Dinner Jazz

, buy and invest in wine. Berry Bros Rudd will offer a bespoke 15-bottle mixed case designed ...

Beck's digital birthday campaign goes live in Shoreditch

's Art Label designs. The campaign was created by Mother with media planning and buying by Vizeum ...

Premier Foods launches sister site to Great Little Ideas

The website, Bakinginspiration.com , is aimed at both baking enthusiasts and first-time bakers and like Great Little Ideas is interactive, enabling visitors to easily share their recipes. The site is designed by Elvis Communications in conjunction with Premier Foods-owned flour brand McDougalls and bread ...

Asda magazine reels in new editor

customer magazines for brands such as fashion and interior designer Cath Kidston and Toyota Europe ...

Kellogg's Corn Flakes box greets M4 motorists

will relaunch with two new LED screens on 11 October, delivering a display designed to be three times as clear ...

Paper Round (9 August) - Which clients are advertising in the national press?

and The Times. Meanwhile, rival Vision Express advertises "2 for 1" on designer glasses in The Times ...

Paper Round (3 August) - Which brands are advertising in the national press?

British Red Cross , Unicef and Oxfam launch separate appeals to help those left homeless and threatened by disease after the floods in Pakistan, which have been called the worst for 80 years. Several ads call for donations in campaigns designed to raise awareness of the disaster. Meanwhile, Dogs ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.