Tilda rice experiments with product placement around Zee
26 Aug 2011 | by Maisie McCabe
In the first activity following the deal, MirriAd has used its digital software to add the UK design of packets of Tilda basmati rice into 10 episodes of the Zee TV soap Pavitra Rishta , including tonight s episode. No agencies were involved in the deal, which was negotiated between Zee and Tilda ...



