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Transport for London 'app' by R/GA London and New York

The app is designed to encourage people to walk and cycle more in the capital by rewarding this behaviour with exclusive offers and discounts from Recyclebank partners including Marks Spencer, Planet Organic and Champneys. The app is supported by Transport for London. ...

Greater London Authority 'gigs' by St Luke's

St Luke s launched the campaign with posters on the London Underground, as well as press and digital ads. The work was created by Al Young, Julian Vizard, Ed Redgrave and David Wigglesworth. It is designed to drive traffic to www.molpresents.com , an online hub developed by EHS 4D. ...

Women's Aid 'the cabinet of dreams' by Grey London

The work features nine out-of-the-ordinary Valentine s Day gifts. Designed by Grey and displayed in bell-jars in a Soho shopfront 3D installation, each gift has its own unique interpretation and illustration from London artists and collectives, such as Rob Ryan, Kyle Bean, Fred Butler, The Last Tuesday ...

Drinkaware 'good times' by OgilvyOne

The app for the charity Drinkaware is part of a campaign to challenge the social acceptability of drunkenness among young adults. The app has been designed as a social media "scrapbook" for users to record their "good times". They can also can link to Facebook to share their photos and messages. The campaign ...

Department for Communities and Local Government 'fire kills' by RKCR/Y&R

worked on the sound design on the video. ...

British Skin Foundation unveils Rankin campaign

The campaign comprises three images designed to show the discomfort people experience when suffering with skin disease one poster shows a woman covered in insects, while another shows a woman with cracks across her body. The ads use different straplines to highlight the difficulty of living ...

Action Against Hunger 'love food, give food' by Dare

to each table bill, designating a bestselling dish to include a donation of 50p - 1 and donating a ...

Art Fund 'national art pass' by 101

the campaign idea, 'never without art'. The agency also designed and art-directed the pass itself, created branding for the scheme and designed the membership packs and launch materials, including digital and poster advertising. 101 also created a package of products and materials designed to engage and inform ...

Tate Britain 'This is Britain' by Fallon

The campaign focuses on the rich variety and contrasting nature of the images within British art, both historic and contemporary. The outdoor advertising campaign, by Fallon, uses a new strapline for the gallery, This is Britain . The design features British art from 1500 to the present day, highlighting ...

Greenpeace International 'Rainbow Warrior' by DDB Paris

A 3d design on the Greenpeace website allows visitors to explore all areas of the ship and there are thousands of items for sale, from shower heads to scuba gear. Shoppers are rewarded with a certificate of purchase and can have their name added to a dedication wall on the real Rainbow Warrior, which currently ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.