The Marketing Society Forum - Should charities use ads to compare themselves with each other?
24 Mar 2010
should benefit from our emotional response. The ads are expertly designed to play on feelings so ...
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Mark Kleinman on Marketing and the City: In the balance
13 Apr 2010 | by Mark Kleinman
designers Osborne Little, he is heir to his father's baronetcy. - He was educated at St Paul's public ...
Post Office called to accounts
23 Mar 2010 | by Alex Brownsell
-Morley . Question of trust Now the brand has commenced a review of its design agency arrangements, stating ...
Sanatogen in pack revamp
09 Jun 2009
The revamped packaging, designed by branding agency Holmes & Marchant, retains Sanatogen's circular graphic motif. However, terms such as 'vitality', 'immune system' and 'antioxidant' have been added to describe the products' potential health credentials. Sanatogen has also rebranded its Gold A ...
Medi-Clinic appoints Landor
27 May 2009
Medi-Clinic, a private healthcare provider, has appointed design agency Landor to create a global
Haliborange in 'web tutoring'
19 May 2009
are designed to suit three different age groups: four-to-six-year-olds, seven-to-nine-year-olds and 10-to-12 ...
Media: TDA debuts teachers' title
10 Mar 2009
Professional Teacher will be published by customer publishing house Seven Squared three times a year. Articles will be based on recent research and features will include advice on professional development. It is designed to engage newly qualified teachers and students on the new Masters in Teaching ...
Digital & Direct: DoH revamps smoking site
24 Feb 2009
In the third year of the £20m five-year Smokefree campaign, agency Reading Room, which created the site in 2006, is finalising test designs based on 'bright' editorial sites such as those for The Sun newspaper and Heat magazine. The Smokefree site has been evolved to include 'quit tools' such as a cost ...
NSPCC recruits youth to staff virtual agency to promote ChildLine
04 Dec 2008 | by Joe Thomas
The agency, called Idea , will open its virtual doors on 8 December, giving children and youth the opportunity to respond to 125 briefs in a six-month period. The briefs include designing adverts, planning events or voting for their favourite celebrities, with the first brief asking children to create a motto ...
Salvation Army bids to raise £2m
25 Nov 2008 | by Joe Thomas
with design agency Tangible. The latter element will appear in lifestyle and supplement magazines including ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
