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Shock tactics - Do they work?

often suffer in silence. It was also designed with the support of young people and, crucially for media ... Mentors service. Sherry Adhami, the charity's comms director, says: 'This was designed with input from ...

How to spot a digital PR specialist

balance of strategy, reputation management, campaign design and ongoing implementation ...

Lynne Franks returns to PR as Fashion Rocks comms director

and sells designer ranges online and in retail outlets. 'I wanted to make a real commitment to young ...

Location, location, location

University on our doorstep, we are never short of gifted PR, web or design graduates looking for jobs. The university is one of the most highly regarded in the UK, both for design and PR. London is only an hour ...

Innovation Future 5 - Blazing a comms trail

collaboratively with others. 3. AUDIENCE PARTICIPATION - Electrolux Design Lab - The Second Space Age ... to give a competition widespread appeal is worthy of praise indeed. The Electrolux Design Lab ... the boundaries of audience participation. A YouTube video by head designer Henrik Otto called for students ...

Remember a Charity retains Good Relations to drive regional roadshow.

Billed as one of the biggest cross-charity campaigns in the UK, Remember A Charity Week, which runs from 13-19 September, is an annual event designed to promote legacies and encourage more people to consider leaving a gift to charity when writing a will. Last year's week saw charities ...

In-House Creativity: Maintaining the ideas pipeline

and tap water when they visit a restaurant. 'We distribute our specially designed "Tap Top" carafes ...

Hit or Miss? Skcin's website offering Sunny3 'wonder' skin cream

educated. The core audience this is designed to affect are left to feel like fools when trying to engage ...

Do agencies need to change?

with the designers as well as account directors. In the GolinHarris model, I really like the idea that people can ...

Number 10 to place greater focus on local media in shake-up of its press office

officer in Downing Street. It is understood that the previous system led to problems when the designated ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.