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National Trust launches Wallace and Gromit ads

28 May 2012 | by Matthew Chapman

campaign manager at the National Trust, said: "The collaboration with Aurasma is designed to encourage ...

Samsung Olympic spot invites people to 'take part'

22 May 2012 | by Matthew Chapman

designed to show how technology can help people participate in the Olympic Games as never before ...

Media360: The Week's commercial leader talks about adapting to the iPad

22 May 2012 | by Arif Durrani

Weeks admitted Dennis Publishing first designed its own app for The Week based closely around the weekly printed magazine, but went back to the drawing board and a third party specialist after failing to impress a focus group before launch. The app was then re-designed by Clear Left, a user experience ...

Media Agenda: Channel 5's Nick Bampton says changes have made broadcaster stronger

16 May 2012 | by Sarah Johnson

at Channel 5 in November 2010. He led a restructure in January last year, designed to enable greater ...

Olympic hurdler stars in online rail safety campaign

09 May 2012 | by Sarah Shearman

The rail operator has launched an online ad by M C Saatchi that features Dai Greene, the Olympic gold medal hopeful, taking a shortcut across the railway line. It has been designed to highlight the dangers of trepassing on railway lines. The ad, called "track tests", features Greene running across ...

BBC prepares Olympic Torch ad campaign with Elbow soundtrack

30 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

The campaign breaks tomorrow (1 May) and uses a graphic motif image of the Olympic Torch, featuring 8,000 holes within the design that each represents an individual torchbearer. The TV ad pans back to show the individual dots joining together to create the image of the torch, which ...

Daring to be different is paying off for Southall

01 Mar 2012

Favourite designers: Right now, it's Louis Vuitton and Gucci Mantra: Work hard, have fun and, if all else ...

Omnicom helps Citroën launch online films for DS5

22 Feb 2012 | by Maisie McCabe

The films, which were made by Omnicom Media Group's content agency Drum, follow the five winners when they were taken to St Tropez for a weekend, to drive the car and include their reviews of its design and features. The winners were chosen from the hundreds of people who responded when Citro n UK ...

Appointment to View: The making of the More4 idents

25 Jan 2012 | by Georgina Brazier

More4's new identity is centred around a new logo created from multiple coloured triangles that flip, fold, attract and repel each other into position. Using their designs for the More4 logo as a ... filmed. 4Creative's Chris Wood, head of on-air promotions More4, said: "From 'Grand Designs', to ...

More4 'triangular idents' by 4Creative

23 Jan 2012

4Creative, along with the design agency ManvsMachine, has made a new identity for More4, which

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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