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Consumers and their mobile devices

of uncovering the different use cases around connected devices. The research was designed to enable marketers ...

Youth and social media

research needs to be designed with all of this in mind. We are competing for the time of those who have ... design skills need to be up to this challenge with clean, clear and succinct survey tools. Always ... and clean: Research needs to be simple yet well designed to ensure that we keep attention ...

Trends in audience behaviour around TV and online video

for the brand along the way that can be extended by media and made social by design. Mads Holmen, planning ...

Block out the hype and rethink gamification

Gamification is when game design techniques (or "game mechanics") are used to create or to alter non ... ' and 'turns'. These may well be important structural components for game designers, but they do not help ... -made tools for creating fun, and the good ones do this job very well. But game design is just a small window ...

Think BR: Brands that grow businesses

; they are for athletes only, designed "to support a community of athletes and to bring credibility to the sports ...

Coca-Cola to boost brand spend by up to $400m

is to design and implement the most effective and efficient business system." Yesterday (7 February ...

Young westerners are embracing a global outlook

is encouraged. Similarly, the Culture Kitchen in San Francisco, started by two Stanford design graduates ...

JWT's Apprentice watched by three million but the jungle wins

, an educational programme designed to inspire and motivate young people to continue their education and consider ...

Brands see social media as long-term investment, finds study

for design and build, 64% using them for strategy, and 52% for wider creative executions. The study found ...

Primesight and Saatchi & Saatchi X help 'The Hairy Bikers' to 1.9m viewers

In the show, the Hairy Bikers (Simon King and Dave Myers) revamped the menus for a meals-at-home service for people who have difficulty cooking for themselves, at Elmbridge in Surrey. Shopper marketing company Saatchi Saatchi X designed a logo for the meals-on-wheels service to help give ...

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Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.