Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a
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Yell loses marketing chief Ashmore amid overhaul
22 May 2012 | by Matthew Chapman
-to-day responsibilities will be handled by the existing marketing team. Chris Landry is group head of design, with a ...
Ladbrokes bolsters eCRM to cope with diversifying platforms
16 May 2012 | by Matthew Chapman
Ladbrokes is looking to improve its digital capabilities with an eCRM push designed to cope
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ...
Trinity Leeds kicks off online hype ahead of 2013 opening
10 May 2012 | by Matthew Chapman
reality. The 'What Do You Want to Achieve?' campaign was created by SKV Communications and is designed ...
More Th>n to sponsor MSN pet portal
08 May 2012 | by Maisie McCabe
media agency MediaVest UK, is designed to expand awareness of More Th n's pet insurance and highlight ... : "The creation of a More Th n pet channel has been designed to deepen relationships with our customers ... continue our commitment to the design of dynamic experiences connecting consumers to brands." Follow ...
Wallace and Gromit star in Jubilee tea party film
04 May 2012 | by Sarah Shearman
the Trust launched a Facebook campaign encouraging users to design a 'Great British Day Out'. Aardman ...
Revolution: Social Media - Meet the new social networks
04 May 2012 | by Trevor Clawson
journal - designed as a mobile app, the network allows friends to share thoughts and images as they travel ... customers to come up with designs for Faberge eggs. 'We chose Pinterest because it had been getting a lot of publicity and it seemed like an ideal platform to enable our design community to post their ideas,' says ...
Wagamama installs Blippar technology for diners
03 May 2012 | by Sarah Shearman
and then hovering their device over Wagamama's especially-designed placemats. They will then be provided ...
Spotify launches iPad app
03 May 2012 | by Sarah Shearman
Spotify, the online music provider, has launched its long-awaited iPad app, which has been designed
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
