to remove filtersBurberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
. He believes the company is now "as much a media-content company as a design company". Recent digital ...
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Think BR: Innovating in service markets
29 May 2012 | by Rosemary Bayman and Claire Emes
the aisles of the aircraft wearing custom-designed usherette trays, serving passengers with choc ices ... branches - which it calls stores - are designed to resemble retail stores: dog biscuits and a 'magic change ...
Tesco gives ready meals multimillion-pound revamp
24 May 2012 | by Matthew Chapman
an elephant design in classic purple for the Indian curry range. Tesco's new ready meals will launch with a ...
M&S profits drop for first time in three years
22 May 2012 | by Matthew Chapman
to strengthen its merchandising and design teams and review its buying and merchandising processes. In order ...
Industry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
design being themed around shopping list style labelling. To get the message out about the range M ... priced mean? In terms of the packaging design, it s ok, not ground-breaking, but M S always plays ... of the essential items you would have on your weekly shopping list and the design is in tune with Marks Spencer ...
Boots revamps pharmacies to reflect specialities
04 May 2012 | by Matthew Chapman
The let s feel good together positioning will involve a new iconographic design that shows off the different specialist services provided in store. Peter Bainbridge, director of pharmacy at Boots UK, said ... ." The icons been designed by Boots' ad agency Mother. The new messaging will be communicated in press ...
Brand Health Check: Aquascutum
03 May 2012 | by Kim Benjamin
designer Joanna Sykes in 2010. Last month, Aquascutum announced that it was entering administration ... and favoured by many over the more obvious appeal of Burberry. Design is not to blame here. The sale ... , craftsmanship and design. - Build the profile of Aquascutum's designer, Jo Sykes. - Think seriously about ...
M&S launches recycling initiative fronted by Joanna Lumley
26 Apr 2012 | by John Reynolds
Lumley, which is designed to encourage customers to recycle unwanted clothing.
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about the opportunities the site now offers intrepid brands - and those responsible for driving them. "The thing about ...
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
? Brand strategy verdict: 1 out of 10 ' 5 off 40' is designed, and used, to mask the absence of a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
