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Tesco pushes virtual clothes in small London stores

The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear in the windows of the Covent Garden, Dean Street and Tooley Street stores, allowing passers-by to purchase ...

Ikea turns to Pinterest for first Indian-inspired range

's this thought that led our designers to India to collaborate with local suppliers in creating something very special indeed: a mix of quality design with Indian craft and colour." Follow Matthew Chapman ...

Trinity Leeds kicks off online hype ahead of 2013 opening

reality. The 'What Do You Want to Achieve?' campaign was created by SKV Communications and is designed ...

Think BR: How can brands harness the power of NFC?

of designers and developers to come together to develop innovative new concepts using NFC. After a ...

Think BR: Using independent brand advocates

clever design to deliver the right message and it can be expensive to create and run, but ad campaigns ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

Tesco is to overhaul its Clubcard scheme with the launch of a 'Love loyals' programme designed

Sainsbury's targets mothers with Little Ones revamp

of healthy family meal recipes, which are designed to increase shoppers' basket size. Follow Matthew ...

Shop Direct in push to link print to digital marketing

-monthly magazine. An image of celebrity interior designer Laurence Llewelyn-Bowen will initiate a behind-the-scenes video of the designer, which will introduce his range of homewares when a mobile device equipped ...

Ikea launches 'snap a napper' Facebook competition

The competition will be open only to the 1.3 million Ikea Family loyalty scheme members and is designed to show that if you sleep like a princess at night, you will not fall asleep during the day ... humorous scenes of people falling asleep and is designed to encourage people to "snap a napper ...

Out-of-town retailers and betting brands escape Portas clampdown

further, offering a 'Portas-Plus' deal, with a range of measures designed to help local people turn ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.