. He believes the company is now "as much a media-content company as a design company". Recent digital ...
Mother created the campaign, which was based on the insight of helping everyone sleep like a princess, and Vizeum handled media planning. It is designed to put some glamour into the process of choosing a mattress, which Ikea's advertising manager Kemi Anthony said people saw as a "complicated ...
The new look, which the retailer began planning a year ago, has been created by branding agency Design Bridge. An ad campaign, created by Leo Burnett, will also break on 1 March, which will feature a house built and styled completely out of shipping containers. Becky Brock, brand controller ...
The Bakers Meaty Meals ad by DDB UK recreates 'The Italian Job' and features a pack of dogs re-enacting scenes from the film. The ad originally aired last summer with a soundtrack designed for humans. The new, remixed version, complete with additional high-pitched sounds that only dogs can hear ...
complaints to the advertising watchdog. The ASA accepted the creative was designed to draw attention ...
No country does pomp and ceremony quite like Britain. As Kate Middleton unveiled her intricately designed ... , senior marketers Keith Weed and Marc Mathieu outlined its 10-year plan, designed to 'enable marketers ...
The 30-second 'He's Happy' spot by Leo Burnett features a man walking through a UK town, singing the words to 'On the Street Where You Live', from the musical My Fair Lady. As the man reaches the climax of the song, he bites into a Big Mac. The ad was designed to express the feeling of excitement that comes from ...
Cristofoli reveals the thinking behind the retailer s autumn / winter campaign and talks about the brand s new positioning, putting designers at the forefront of its TV ads. Read the full interview in this week s Marketing or view the profile online now . ...
. All Jigsaw shops have a unique style and layout, with each store creation led by a different designer ...
Hegarty. It is reminiscent of the golden era of poster graphic design but also doesn't jar with the corporate logos of ITV and the sponsor. Its stark and dramatic monochrome design pulls you in and you aren ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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