Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
of designers and developers to come together to develop innovative new concepts using NFC. After a ...
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Think BR: Innovating in service markets
29 May 2012 | by Rosemary Bayman and Claire Emes
the aisles of the aircraft wearing custom-designed usherette trays, serving passengers with choc ices ... branches - which it calls stores - are designed to resemble retail stores: dog biscuits and a 'magic change ...
Think BR: Using independent brand advocates
20 Apr 2012 | by Giles Ivey
clever design to deliver the right message and it can be expensive to create and run, but ad campaigns ...
Think BR: Make sustainability the icing on your product's cake
06 Jan 2012 | by Jonathan Weeks and Laura Furniss
it needed to set a new company vision. It ran design thinking workshops which included work ... zero consumer waste go to landfills, and designing products to delight consumers while maximising ...
Boots seizes top spot in BR app chart
09 Dec 2011 | by Matthew Chapman
The Eye Check app allows users to carry out some of the checks done by a professional optometrist. Boots says the app is designed to encourage people to look after their vision and eye health, but does not intend the app to replace routine check-ups with a professional. The Coca-Cola Christmas app, which ...
Boots eyes up BR app chart
02 Dec 2011 | by Daniel Farey-Jones
The Eye Check app is intended to encourage people to look after their vision and eye health. According to Boots it is not designed to replace routine check-ups by an optometrist, but will explain and demonstrate some of the checks involved in a professional eye examination. It includes four checks that can ...
Think BR: Solving the superficiality of China's brand language
26 Oct 2011 | by Howard Milton
Together with their flags, most first world countries have an in-built sense of design which ... and Madison Avenue, has achieved a design style that Western designers yearn to equal, and lead the world in both graphic design and innovation. Chinese manufacturers realise they need better products ...
Targeting students - the potential for brands
04 Oct 2011 | by Alice Dunn
to trendy places, wear designer clothes and buy the latest gadgets. When choosing a mobile network ...
Aston Martin fends off Apple to be named coolest brand of 2011
28 Sep 2011 | by Arif Durrani
designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music ... Equipment 10 YouTube Online 11 Alexander McQueen Fashion/Designer 12 ... 14 Ray-Ban Fashion/Accessories, Jewellery, Watches 15 Chanel Fashion/Designer ...
Think BR: The ultimate online shopping experience? It's just a few clicks away...
27 Sep 2011 | by Paul-Jervis Heath
ecommerce technology with principles they already apply in-store, writes Paul-Jervis Heath, head of design...Retailers have been designing stores for many years; they have a deeply evolved understanding ... and seductive. Carefully merchandised products set in an environment designed to aid and augment the shopper ... to return time and time again. Paul-Jervis Heath, head of design at Head London ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
