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Waitrose 'Waitrose Easter campaign' by Kitcatt Nohr Alexander Shaw

Kitcatt Nohr has created a direct marketing campaign designed to encourage existing customers

Renault 'driving test' by Publicis Dialog

The pack includes a personalised mock driving test report complete with mini clipboard. It is designed to look like an instructor s marking sheet and the personalised report is printed with a realistic looking handwritten date, time, ticks and signature. ...

DIRECT: Design choice - Hovis

with cheese, one with cucumbers and another with tomatoes. The thing I love about the designs ... what the design agency said when it presented the designs, but that's one meeting I would love to have been in. Some design agencies, when they get a re-brand brief, just make a few tweaks ...

DIRECT: Design choice - Aga

There are designs in the world that call up an instant mental picture and even emotion, which makes them truly successful. The Aga is one such design. Think Aga, think warmth, comfort ... capacity hobs, thank you very much. The Aga is an absolute design classic and I wouldn't want ...

DIRECT: Design Choice - Fireworks

shadows on bold fonts and dazzling depictions of firebursts prove this is a fun gig for designers (you ... and colour palettes, designers can indulge in crazy typestyles that combine to make the design almost ...

Design Awards: Direct marketing

WINNER: INTEROUTE COMMUNICATIONS, BITE

MEDIA: Design choice/Heartland

I find it incredible that the Conservative Party has never before had a party magazine. Perhaps deep in the party s history there was one but certainly this is presented as a first.

DIRECT CHOICE: The Open University

The new DRTV ad for The Open University is a strong campaign. It dramatises the accessibility and universal appeal of the courses on offer - I'm tempted to sign up myself - and stands out from the promotions of many other educational establishments.

Haymarket launches Design Council magazine

for the Design Council's first magazine after a competitive pitch....Published twice a year, Design Council Magazine will focus on British design and the impact ... issue includes articles on organic chocolate manufacturer Green Black's, a look at design's role ... to and engage with," said David Kester, chief executive of the Design Council. "We want readers to fully enter ...

DIRECT: Design Choice - Gameboy Advance

feel and look. It has a simple, functional design that picks up on some cues from the original ... as good as playing on a TV. I also like design that thinks ahead. Children drop things and regularly pass stuff they don't want to carry to their parents. This design is slimmer and fits easily ...

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Mobile

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.