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Lynx 'cops and robbers' by BBH

The campaign will launch with a teaser video created by Bartle Bogle Hegarty and directed by Chris Palmer that is designed to show the impact of the "Lynx Effect" on both sexes. A female cop and a male robber run through the streets in a seemingly intense chase scene. The film ends with the strapline ...

Jean Paul Gaultier 'French kiss' by Isobar

On the designer s website, each perfume, including Le Male for men and Classique for women, has its own type of kiss. The user can choose their type and send someone a kiss via Facebook Connect. It was written by Pierre Duquesnoy and art directed by Laurent Nuyen and Kevin Ulv . ...

Nurofen 'core' by Mother

Nurofen has launched an £11m TV campaign supported by print and outdoor advertising and a re-designed

REN 'clean skin' by Dare

The film, by Dare, contains nudity and sex scenes, and was designed to have viral effect. The brief was to "get people to start seeing REN as a contender in the skincare market". The work, which was filmed ?in Sweden, was created by Danny Brooke-Taylor and directed by Vince Squibb through Gorgeous. ...

Retail choice: Peroni store

, launched this month as part of a promotional drive for the beer, which recently received a design makeover ... into an integrated campaign involving PR, advertising and design. - Design The Bank. ...

Excellence by design: Marketing Design Awards 2009

LONDON - Marketing is relaunching its Marketing Design Awards to celebrate the extraordinary design...-fareast-language:#0400; mso-bidi-language:#0400;} Rewards will go to those design and brand marketing agencies ... their sectors and evolving to match consumer expectations and demand. At Marketing, we consider design a ... of marketers through outstanding design projects with a marketing purpose: creative projects that improve brand ...

Design agency league table

LONDON - Marketing magazine publishes its annual league table of top design agencies....Marketing magazine Design League table Rank Agency Fee income Fee income ... 13,023,000 5 Jones Knowles Ritchie 7,926,000 8,509,000 -7 8,614,000 6 Design Bridge 7 ... Marlin Brand Design 7,561,000 5,929,000 28 8,489,000 9 Corporate Edge 6,550,000 6,489,400 1 8 ...

Guerlain loses design lawsuit

in the UK, after a French court ruled that the bottle is too similar to another firm's design....It is understood that Paris' Court of First Instance ruled that the packaging resembles a design already registered by Jean-Claude Cardiet of Cardiet Design in Paris. The Guerlain bottle, which ... of the packaging, but not to take bottles off the shelf. It intends to appeal, arguing that Mansau's design ...

Design choice: The Aga

My design choice is not some high-tech Japanese gadget or designer label to wear at designer...My design choice is not some high-tech Japanese gadget or designer label to wear at designer parties. Just as much at home in a Victorian terraced house as in a country kitchen, it happens to be old, fat, and a bit set in its ways. Despite this, it is a real design dream and one that truly ...

DESIGN CHOICE: Pears

After Unilever s decision to draw up a B-list of some of its toiletry brands, my design choice may...After Unilever s decision to draw up a B-list of some of its toiletry brands, my design choice ... the heritage of the brand that makes it a design classic in my eyes. The unique shape and ingredients have ... thoughts of a reliable brand with heritage. How many product designers spend generations ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.