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Specsavers 'comedy capers' by Specsavers Creative

is offering designer glasses at reduced prices....The new campaign has been made by its in-house creative agency featuring Specsavers new anti-hero, named Harrison. Harrison attempts to sabotage Specsavers advertising as he comes across a billboard promoting Specsavers 2-4-1 designer glasses offer. The farcical plot sees the bitter competitor tying ...

Harvey Nichols 'sale-fighter' by DDB London

To promote the retailer s summer sale, scenes from popular fighting games such as Street Fighter and Mortal Kombat are recreated, showing the characters going head-to-head as they fight to get their hands on the best bargains. Each character is decked out in the latest designer clothes, with the men in Alexander ...

Debenhams 'design in every department' by JWT London

JWT London has launched a new campaign to signal a redesign of Debenhams' brand identity.

Harvey Nichols 'heads' by DDB London

The ads features various customer 'heads' involved in games of skill with designer goods as the prizes. ...

Retail choice: Timberland

An undeniably 'local' store has been created by the corporate giant. The contemporary design uses considered materials, and product presentations use furniture, machinery and props that represent ... -polished country attire or urban workwear? - Design: Checkland Kindleysides. ...

BRANDING: Design Choice - Bullring Shopping Centre

itself of this terrible concrete image. Something radical had to be done. Enter the new futuristic design ... and design. Controversy in design is far more attractive than invisibility and indifference. As long ... . For cutting-edge design, both inside and outside of the store walls, the Bullring should be applauded. Now ...

Retail choice: Peroni store

, launched this month as part of a promotional drive for the beer, which recently received a design makeover ... into an integrated campaign involving PR, advertising and design. - Design The Bank. ...

Retail choice: O2 store, Milton Keynes

, but in the battle of the brands, it doesn't do enough to fight its corner. - Design: In-house. ...

Retail choice: Marks & Spencer, Victoria

range, and should maintain M&S' upturn in fortunes. Design: In-house. ...

Retail choice: 3 store

the usual retail counter operation. - Design agency Coutts Creative. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.