Revolution: March 2012 features list
06 Feb 2012 | by Kim Benjamin
campaigns 'social by design ." Diageo claims that more than 950 of its marketers have been trained ...
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New look for Marketing Design Awards
23 May 2012 | by Kim Benjamin
The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories...The Awards, celebrated annually, aim to showcase design to marketers as an integral part of a ... prominent brands and design agencies that are committed to championing and recognising achievements in the industry. The Awards will celebrate work that that has placed design at the heart of great marketing ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP British brands have expanded internationally by exploiting their reputation for quality, design, creativity and heritage, making them prime investment targets. Given their success has been built on these qualities ...
Golden Goose appointed to promote Sea Containers building
19 Apr 2012 | by Matt Cartmell
in development as a Tom Dixon-designed luxury Mondrian Hotel and offices. Golden Goose PR owner Miki Haines ...
Consumer: Land Rover evokes interest in young
05 Apr 2012 | by John Owens
of the car going on sale in the autumn of 2011. The challenge was to connect with a younger, urban, design ... in which the audience could participate. To promote a car designed with the city in mind, the agency ... of Los Angeles using the app. In London, the agency worked with fashion designer Henry Holland when he ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
proprietary 'customer journey tool' that is designed to integrate all decision-points and 'the relative ... marketing. The software is designed to help Kraft marketers, in any role, to 'help us make a joined up ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ...
What do you do when the prime minister comes knocking?
02 Feb 2012 | by David Benady
in the UK enjoy their football. Our ads are designed to be entertaining, and relevant with live odds. We ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
