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BRANDING: Design choice - NatWest

the moment' and could date quickly. Is it really the right design choice to communicate the delivery ...

Brand in the news: Aegon

It takes time for a brand to become synonymous with a sporting event; it doesn't always sit comfortably at first. Carling Cup works well, but I still cringe at the airport to see the Tiger Woods/Accenture tie-up.

BRANDING: Design Choice - Abbey

will be simpler' positioning well. And the scheme reminds us that language can be as important as design: when I read the words on the web site I feel reassured that abbey understand my needs. The design looks ... -up called Cloisters. I'm looking forward to seeing what it will look like in branches - the current design ...

Design Awards: Financial

rates. Barclaycard hired Interbrand to create a new brand idea, corporate identity and card designs ... on Barclaycard owning the idea of 'liquid money'. Credit card design has traditionally been functional in its ... the latter was used. The design solution used the liquid symbol across all Barclaycard's touch points ...

Marketing Design Awards: Financial

on a five-year strategic plan. It hired Lloyd Northover to conceive and design a vehicle for NS I ... proposition. The success of the gift pack was its clarity. Its simple design stood out in the Post Office ...

DESIGN CHOICE: LADBROKE SHOPS

of the 21st century , created by Design House. I m afraid I am not a great fan of retail design. I ...

DESIGN CHOICE: PRUDENTIAL

in corporate ID. Not only did the Wolff Olins design create a strong and unified image for the many ... element of the design and one which many City or financial institutions would do well to emulate even ...

Design Awards: Annual reports

WINNER: INSINGER DE BEAUFORT, DIETWEE COMMENDED: FORTNUM MASON, WILLIAMS MURRAY HAMM Insinger de Beaufort is an Anglo-Dutch banking group that seeks to stand out from competitors through the creativity of its annual reports. These act not only as a review of the year's performance, but also...

DIRECT: Design choice - American Express

The masses aspire to designer products (or so we're told) and therefore to make them desirable ... Express for an ego-propping, self-indulgent scam. Designed exclusively by Alexander McQueen, only 500 of the limited edition are to be produced. It is not his designing ability I call ...

Banks rely on design to regain trust

-to-face communication have again become the focus of many banks' invest ments in branding and design. Over the past ... ely innova tive environments, such as the branch format for Italy's CheBanca!, designed by Crea International. CheBanca!'s Natural Tech' design looks more like a set from 2001: A Space Odyssey than a high ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.