06 Feb 2003
| by MIKE CALLAN, Design director, Design Bridge
the moment' and could date quickly. Is it really the right design choice to communicate the delivery ...
02 Jun 2009
| by David Roberts, Design director, Fitch
It takes time for a brand to become synonymous with a sporting event; it doesn't always sit comfortably at first. Carling Cup works well, but I still cringe at the airport to see the Tiger Woods/Accenture tie-up.
02 Oct 2003
will be simpler' positioning well. And the scheme reminds us that language can be as important as design: when I read the words on the web site I feel reassured that abbey understand my needs.
The design looks ...
-up called Cloisters.
I'm looking forward to seeing what it will look like in branches - the current design ...
23 Nov 2005
rates. Barclaycard hired Interbrand to create a new brand idea, corporate
identity and card designs ...
on Barclaycard owning the idea of 'liquid
money'. Credit card design has traditionally been functional in its ...
the latter was used. The design solution used the
liquid symbol across all Barclaycard's touch points ...
17 Nov 2004
on a five-year strategic plan.
It hired Lloyd Northover to conceive and design a vehicle for NS I ...
proposition.
The success of the gift pack was its clarity. Its simple design stood out in the Post Office ...
05 Mar 1998
| by NEIL SVENSON, Managing Director, Rufus
of the 21st century , created by
Design House.
I m afraid I am not a great fan of retail design. I ...
17 Jul 1997
| by AMANDA CONNOLLY, Managing director, Col
in corporate ID. Not
only did the Wolff Olins design create a strong and unified image for
the many ...
element of the design and one which many City or financial institutions
would do well to emulate even ...
23 Nov 2005
WINNER: INSINGER DE BEAUFORT, DIETWEE
COMMENDED: FORTNUM MASON, WILLIAMS MURRAY HAMM
Insinger de Beaufort is an Anglo-Dutch banking group that seeks to stand
out from competitors through the creativity of its annual reports. These act not only as a review of the year's performance, but also...
31 Jan 2002
| by MARK MASON, Joint managing director, Mason Zimbler
The masses aspire to designer products (or so we're told) and
therefore to make them desirable ...
Express for an ego-propping, self-indulgent scam.
Designed exclusively by Alexander McQueen, only 500 of the limited
edition are to be produced. It is not his designing ability I call ...
21 Apr 2009
| by Scott Billings
-to-face communication have again become the focus of many banks' invest ments in branding and design. Over the past ...
ely innova tive environments, such as the branch format for Italy's CheBanca!, designed by Crea International. CheBanca!'s Natural Tech' design looks more like a set from 2001: A Space Odyssey than a high ...