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Branding: Design choice - Beijing 2008 Olympic Torch

It seems that the majority of design work around any Olympics in the modern era breaks down...Chinese design printed onto it. I'm not sure it needed the scroll (which reminds me of those old ... of design. I don't think it even needed the logo (which I'm not keen on, by the way). I mean, seriously ... design approach China has taken this year - not only with the torch, but all elements surrounding ...

Branding: Design choice - BBC Two

the standard for channel ident work and I think many designers got into TV hoping to develop work for it. So

Branding News: Design choice - Olympic rings

Before this, and since, the logo of the International Olympic Committee (IOC) has hardly changed. It is said that the rings were originally designed by Pierre de Coubertin, the creator of the modern Olympics ... years' time, the residents of London have the same affection for the rings as I do. - Design: Pierre ...

Branding: Design choice - BBC News ident

The redesign of BBC News is no exception. Designed to unify all news output under a single brand, a series of waves emanate from a red and white spinning globe, synched to sonic pulses, suggesting ... feeling of heritage - exactly what you would expect from the BBC. Design: Lambie Nairn. ...

Design Awards: Sport & leisure

WINNER: DUNLOP TYRES, FITCH DESIGN CONSULTANTS...Dunlop Tyres has a strong reputation for quality, but has lacked salience in recent years. It hired Fitch Design to create a new look and feel for its brand in the UK, designed to shift perceptions ... -performance products and the colour palette of yellow, black and white. The graphic design sought to portray Dunlop ...

Design Bridge in touch

The International Rugby Board has appointed the Design Bridge to create a new identity...The International Rugby Board has appointed the Design Bridge to create a new identity for the sport s governing body. The identity will be linked to the branding of the Rugby World Cup to reflect the body s ownership of the event. ...

DESIGN CHOICE: BMW

. The same can be said of Levi s, Fred Perry and Yardley. However, few designs hit the public ... . There is no question that this is a great design, especially for an engineering product. Apart from it aeronautical ... designs such as Vauxhall s griffin or Peugeot s lion. However you perceive the symbol as a design ...

BRANDING: Design Choice - Footballs

on the size of the ball so they used a different one in each half. More recently, the design ... . Beckham had a hand in the design. Shame he didn't add a magnet to stop England giving it away so cheaply ... ...

DESIGN CHOICE: MERIDIAN 2000

, so five of the UK s leading design agencies were asked to design a logo and all were happy to pitch for free. Something as rare as Drayton Bird being lost for words. The winning marque was designed ...

DIRECT: Design Choice - Fireworks

shadows on bold fonts and dazzling depictions of firebursts prove this is a fun gig for designers (you ... and colour palettes, designers can indulge in crazy typestyles that combine to make the design almost ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.