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BRANDING: Design Choice - Nokia 7600

. As a designer I love the way mobiles are evolving, both in terms of materials and form ...

Design Awards: Product design

of design. It managed to retain the design language of previous Motorola phones while introducing an iconic format that helped it stand out from the crowd. Motorola has a history of innovative design ... identifiable. Creating the handset required technological and design expertise, as well as understanding ...

DIRECT CHOICE: Virgin Mobile

any freebies? Yes! It's all there and more. The V2002 spread is by far the best-designed spread ...

Retail choice: O2 store, Milton Keynes

, but in the battle of the brands, it doesn't do enough to fight its corner. - Design: In-house. ...

Retail choice: 3 store

the usual retail counter operation. - Design agency Coutts Creative. ...

Design Awards: Grand Prix

'Purity with purpose' - the design ethos behind Motorola's RAZR V3 - is a commitment to pioneering form and function. In a market that rarely stands still, mobile handsets must innovate in both design and technology to stay ahead of the pack. Design has always been a strong feature of Motorola's products ...

Design Awards: Consumer durables

The rationale behind the design of Motorola's RAZR V3 mobile handset was to place the brand ... putting the user at the heart of the design process. The design was the result of a 12-month effort ... ' design ethos. Consumer reaction to every element of the look and feel of the phone was taken ...

DESIGN CHOICE: Apple iBook

much since the iMac arrived. Well done again, Jonathan Ive, the Brit who heads Apple s design team. Shame we can t keep design talent like Jonathan in the UK, but that s another story. The iBook s design echoes everything that made me fall in love with the iMac - smooth retro curved lines ...

DESIGN CHOICE: i-MAC

, obsessed with speed and performance, have let the engine define the design for too long. Things look set ... t compromise ease of use. Ease of use doesn t compromise design. Design doesn t compromise function ... of competitors who thought a change of colour represented a design innovation. The i-Mac has re ...

DESIGN CHOICE: MOTOROLA STARTAC

very effective little number indeed. The brief to Motorola engineers was to design ... revolutionised 90% of the design of the phone, inside and out. My hope is that its refined design ... . To me, that s what is heroic about a design like this. I can have a conversation without raising my ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.