19 Jan 2005
Andy Fennell has been promoted to the role of marketing innovation director, Europe, at Diageo....Previously marketing director for Diageo Great Britain, Fennell will take responsibility for the rest of Europe. He will report to Andrew Morgan, president, Diageo Europe. ...
11 Jun 1998
| by LISA CAMPBELL
Diageo has launched the Diageo Foundation, which will implement a
worldwide programme of social...Diageo has launched the Diageo Foundation, which will implement a
worldwide programme of social responsibility . The foundation will
support projects in four community and charitable categories: skills for
life, local citizens, our people and water of life.
...
24 Jul 2000
Diageo chief executive John McGrath will step down four months earlier than expected in September....LONDON (Brand Republic) – Diageo chief executive John McGrath will step down four months earlier than expected in September. Fresh from steering through the sale of the company’s Pillsbury food arm ...
at Diageo. ...
15 Feb 2006
Diageo is to launch a responsible drinking TV ad campaign - the first in the UK by a drinks company....have on them and the way others perceive
them. The ads will carry Diageo branding as well ...
the Portman Group's drinkaware.co.uk. Diageo has been targeting students with a safe-drinking campaign at 55 ...
18 Oct 1999
| by JONAH BLOOM
The planning and buying for the Diageo brands Guinness, Baileys and
Smirnoff Vodka in Ireland has...The planning and buying for the Diageo brands Guinness, Baileys and
Smirnoff Vodka in Ireland ...
research unit called
Initiative.com.
Diageo previously scattered its Irish media buying business ...
.
Diageo, which was formed by the merger of Guinness and Grand
Metropolitan, operates several companies ...
10 Dec 2010
Drinks giant Diageo is kicking off a global comms campaign to promote its portfolio of Scottish..., to break down barriers to trial.' Edelman currently looks after Diageo's public affairs, CSR ...
05 Oct 2005
Diageo is targeting 11- to 14-year-olds as part of its drive to raise awareness of alcohol issues...responsibility
extends beyond drinkers of legal age. Diageo has funded the live performance tour, which ...
facts on
alcohol. The scheme forms part of a wide-ranging alcohol awareness programme for
Diageo ...
20 Dec 2001
| by Claire Billings,
to the board of drinks and consumer goods giant Diageo as a non-executive director....with immediate effect.
Diageo was formed in 1997 out of the merger of GrandMet and Guinness. Its brands ...
Malibu and Captain Morgan.
Since Diageo took over Seagram's drinks portfolio in 2000, a legal ...
Rican distillers Destileria Serrelles.
As a compromise, Allied has offered to buy Diageo's Malibu ...
18 Dec 2003
Diageo is a global premium drinks company. Trading in more than 180 markets, the company is listed....
Diageo concentrates on four major markets: North America, UK, Ireland and Spain. North America is Diageo ...
is home to two of its priority brands: Guinness and Baileys.
Diageo was formed in December 1997 when ...
and drinks group.
Upon its formation, Diageo divided its business into four groups: Pillsbury, Burger King ...
02 Jun 2010
| by Joe Thomas
Diageo GB is consolidating its marketing strategy across its portfolio of brands and has called a...Marshall Warren (TMW), AKQA, Agency Republic and Chemistry Communications. A spokeswoman for Diageo said ...
on Baileys. Roster creative agencies include Abbott Mead Vickers BBDO, Adam Eve and JWT. Diageo spent 24 ...