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, at Diageo. Hugh Birkitt, chief executive, The Marketing Society, said: "We re really pleased to have ...
To mark the launch of Madonna's latest album, 'MDNA', the Diageo-owned vodka brand is offering a "VIP access card" on limited-edition packs, giving fans access to a free remixed track to download on Facebook, as well as exclusive behind-the-scenes content from Madonna and the opportunity to win tickets ...
, EMEA, the issue of fan numbers was also raised. Fischer was asked about comments made by Diageo ...
Gladman, Diageo's white spirits marketing director, who gamely told ISBA's conference last week: 'Unless ... . Nonetheless, if brand owners of Diageo's significance state that 'it takes communities of 1m to even start paying back on a social platform', then it must be true. Diageo is not alone in seeking social ...
consumers, according to Philip Gladman, Diageo's western Europe white spirits marketing director.
-Cola Michelle Klein, Diageo 1. Location-based interest-sharing A raft of location ... There was a strong emphasis on connecting digital to real-life experiences. Diageo focused on this in its ... Klein, vice-president, Smirnoff global marketing, communications and digital, at Diageo, believed ...
, represents the very best in craftsmanship." Diageo bought the Bushmills brand from Pernod Ricard in 2005 . Sarah Miles was appointed general manager of Diageo reserve brands in 2010 . ...
Last year Diageo and Heineken inked large-scale direct deals with Facebook. Adam Woods investigates...milestone. In September and December 2011 respectively, Diageo and Heineken inked large-scale direct deals with Facebook. These global partnerships are substantial media buys Diageo's for $10m ... "; Diageo has reputedly sent 950 marketers to the network's "boot camps". In such relationships, Facebook ...
- MATTHEW BARWELL, CONSUMER MARKETING DIRECTOR, DIAGEO WESTERN EUROPE I don't see this as a direct trade ...
:Mo Interactive on similar content in the future. Grand Marnier is distributed and marketed by Diageo in Europe. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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