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director for Baileys, has left Diageo after 17 years, as part of the drinks company's ongoing ... marketing director for Burger King when it was owned by Diageo in the early 2000s. (Marketing) ...
The agency s first project for the Diageo brand will help Smirnoff grow its online community through an interactive calendar, which encourages people to share pictures and find new nights out. We Are Social also plans to drive the brand s presence on Facebook and on blogs in the country. The S o Paulo ...
, explains what makes a winning strategy for the Diageo vodka brand. The morning session will finish ...
Farquhar has been hired as brand leader from Diageo , where he was senior brand manager for its rums ...
JWT New York and Freud Communications London were among the winners in Diageo's second annual.... Diageo shook up the categories this year to focus on integration and the paid-owned-earned model, which ... , chief marketing officer at Diageo, said: "The relationship we have with our agencies is imperative ...
, including Diageo and Tesco . As previously reported by Marketing, Subway and Pizza Express have decided ...
. The Diageo-owned Irish stout brand is hoping the activity will go viral and make St Patrick s Day the "friendliest" day of the year. Dawn Topham, senior brand manager at Diageo Guinness Continental Europe said ...
&AD's Simon Sankarayya talks to Diageo CMO Andy Fennell...alchemy. If any brand owner knows this, it s Diageo, the world s largest drinks company and home to Guinness, Johnnie Walker and Smirnoff. Andy Fennell, Diageo s chief marketing officer, is the man who ... of art, it does allow for a new, different creative expression. Can you give us an example of Diageo ...
Diageo, Dell, McDonald's and Metro international all make changes at the top of their marketing...Sarah Miles has been appointed general manager of Diageo GB's reserve brands with immediate effect. Miles will sit on the Diageo GB executive, as well as leading the reserve team. She will be based in London and will report to Simon Litherland , Diageo GB s managing director. ( Marketing ) Dell has ...
Diageo, whose brands include Guinness, Johnnie Walker and Smirnoff, has reported an operating...spend lifted by 7% from 1.32bn to 1.42bn. In the period, Diageo overhauled its global marketing ... of the business. Commenting on the results, Paul Walsh, chief executive of Diageo, said: "As expected, this has ... challenging region for Diageo. Net sales were down 2% and operating profit fell 1%. The group said ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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