25 May 2012
| by Alan Mitchell
Europe marketing director for gin at Diageo. Today, via social-networking platforms such as Facebook ...
24 May 2012
| by Sarah Shearman
manufacturer Diageo is another company that has long used musicians in its marketing.
It recently struck a ...
-president, Smirnoff global marketing, communications and digital at Diageo, digital music marketing is about creating ...
: SMIRNOFF AND MADONNA
What happened?
Last August, Diageo kicked off a year-long partnership ...
22 May 2012
| by Jane Bainbridge
Watson was at Diageo where he worked as global innovation manager for Guinness.
Gordon Johncox, sales ...
22 May 2012
| by Noelle McElhatton
.
This tall order was neatly summed up by Diageo Western Europe white spirits director Philip Gladman at ISBA ...
09 May 2012
| by Gemma Charles
Diageo has been forced to apologise to BrewDog after the drinks giant was accused of using its...In a blog, BrewDog claimed that Diageo, a sponsor of the British Institute of Innkeeping award ...
that Diageo had said that "under no circumstances" could the award be given to BrewDog and threatened to pull its sponsorship from future events.
Using the hashtag #AndTheWinnerIsNot, Diageo and Brewdog ...
01 May 2012
| by Kim Benjamin
, at Diageo.
Hugh Birkitt, chief executive, The Marketing Society, said: "We re really pleased to have ...
27 Apr 2012
| by Gemma Charles
-Forman, Carlsberg, Diageo, Heineken, Pernod Ricard and SABMiller have agreed several goals intended to shield ...
24 Apr 2012
| by Nicola Clark
officer, Diageo
One of the most straight-talking and highly respected marketers in the business, many ...
also helped ensure Diageo remains on the front foot when it comes to innovation. A fantastic brand guardian, during his career at Diageo Fennell helped double the turnover of the Smirnoff vodka and rum ...
10 Apr 2012
| by Sarah Shearman
To mark the launch of Madonna's latest album, 'MDNA', the Diageo-owned vodka brand is offering a "VIP access card" on limited-edition packs, giving fans access to a free remixed track to download on Facebook, as well as exclusive behind-the-scenes content from Madonna and the opportunity to win tickets ...
30 Mar 2012
| by Sarah Shearman
, EMEA, the issue of fan numbers was also raised.
Fischer was asked about comments made by Diageo ...