Awards ceremony goes off with a bang
04 Nov 2008 | by Tristan O'Carroll
director, Diageo "There were many examples of imaginative and effective approaches to building brands ...
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Guinness gets anniversary buzz
25 Mar 2009 | by Richard Wood
. To make matters worse, the launch coincided with an announcement from Guinness owner Diageo that it had ... this year. While the economic climate appears to be playing on Diageo's mind, the robustness and heritage ...
Guinness is good for you
04 Nov 2008 | by Sundip Chahal
"Surfer" campaign, the Guinness ads have showcased the Diageo-owned drinks brand's famous slogan: "Good ...
BBH wins Grand Prix at IPA Effectiveness Awards
04 Nov 2008 | by Tristan O'Carroll
an estimated 1.13 for every 1 spent. Grand Prix winner BBH was chosen for its campaign for Diageo's whisky ...
EMEA - Out of home - Outdoor weathers the perfect storm
21 Oct 2008 | by Jane Bainbridge
a new car or type of car". Posterscope South Africa Diageo builds J B's profile and sales Posterscope South Africa worked with Diageo to launch the new J B whisky campaign in South Africa in March 2008. J B is Diageo's best-selling Scotch whisky in Europe and number three in the world, with South ...
Diageo chief to chair Media Week Awards
20 May 2008 | by Media Week
Kester Fielding, global media procurement director at drinks giant Diageo, has been appointed...Fielding joined Diageo in 2001 after spending four years at Coca-Cola, where he was latterly Europe and Eurasia media director. He will oversee a rigorous three-stage judging process and high-profile judging panels drawn from the upper echelons of the media owner, media agency and client communities ...
Mobile advertising boosts brand response
09 May 2008 | by Fiona Ramsay
by sponsors across several key market sectors in digital advertising including Peugeot, Diageo, Sky, Nestle ...
Carat celebrates winning tranche of new contracts
06 May 2008 | by Media Week
holidaymakers. Diageo's wine franchise Blossom Hill, the second-biggest wine brand in the UK behind Hardys ...
Ed Ling takes charge of his own destiny
15 Apr 2008 | by Mike Fletcher
at Diageo for seven years, while Deirdre McGlashan has vast experience of managing resource networks." Ling ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
