02 Mar 2012
| by Matthew Chapman
introducing the awards in his role as chairman of the MAA. Simon Tilden, Diageo's global category director ...
01 Mar 2012
| by Gemma Charles
The Diageo cream-liqueur brand faces a fight to retain consumer interest....this month, Diageo's figures for the six months to the end of December revealed a volume sales drop ...
the US, its performance will have had a major bearing on Diageo's fortunes in the region.
The company ...
, Diageo merged his role into the Guinness marketing team.
Meanwhile, Baileys' marketing strategy ...
01 Mar 2012
- MATTHEW BARWELL, CONSUMER MARKETING DIRECTOR, DIAGEO WESTERN EUROPE
I don't see this as a direct trade ...
23 Feb 2012
| by Gemma Charles
:Mo Interactive on similar content in the future. Grand Marnier is distributed and marketed by Diageo in Europe. ...
23 Feb 2012
| by Danny Rogers
register of lobbyists, the exact nature of this relationship may become more transparent.
Diageo ...
- something Diageo confirmed in its right to reply.
But drinks firms are in a difficult position. Even though many - like Diageo - have invested millions in CSR and now purvey responsible drinking messages ...
17 Feb 2012
| by Gemma Charles
worked together since GWR was sold by Guinness owner Diageo in 2001. ...
13 Feb 2012
| by Sarah Shearman
The European Forum for Responsible Drinking (EFRD), whose members includes Bacardi, Diageo...year, both Diageo and Heineken struck major advertising deals with Facebook to collaborate on digital ...
10 Feb 2012
| by Daniel Farey-Jones
They will oversee all creative output within the agency and take creative and management roles on flagship clients, including Emirates, Renault, Morrisons and Diageo.
Mike Spicer, chief executive of Pulse Group, said: "With such established creative talent at Pulse Group, we'll be able to provide truly ...
09 Feb 2012
| by Kate Magee
Utilities 40 Diageo Consumer goods METHODOLOGY The Group uses a combination of absolute numbers (such ...
07 Feb 2012
| by Staff
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The Queen is not known to drink Guinness but this did not stop Diageo from mounting a Guinness ...