From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
Europe marketing director for gin at Diageo. Today, via social-networking platforms such as Facebook ...
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Scout Media hires former Radio Times ad director
28 May 2012 | by Nick Batten
featuring ads from Diageo, Uniqlo and Converse among others, and based on the experience gained from those ...
Splendid retains £1m Smirnoff account
24 May 2012 | by Hannah Crown
awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems ... business. An Australian review for all Diageo white and dark spirits was also held and is expected ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
manufacturer Diageo is another company that has long used musicians in its marketing. It recently struck a ... -president, Smirnoff global marketing, communications and digital at Diageo, digital music marketing is about creating ... : SMIRNOFF AND MADONNA What happened? Last August, Diageo kicked off a year-long partnership ...
Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ...
Sector Insight: Cider
22 May 2012 | by Jane Bainbridge
Watson was at Diageo where he worked as global innovation manager for Guinness. Gordon Johncox, sales ...
Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
22 May 2012 | by Noelle McElhatton
. This tall order was neatly summed up by Diageo Western Europe white spirits director Philip Gladman at ISBA ...
Ketel One in search for creative agency
17 May 2012 | by Jeremy Lee
venture between Diageo and the Dutch company Nolet Group, has now approached agencies about a specific UK task. Diageo has previously promoted Ketel One in the UK through branded events and sampling, partnerships with other premium brands and tutored tastings. Ketel One joined the Diageo family of brands ...
General Motors confirms it is 'reassessing' Facebook ad spend
16 May 2012 | by Sarah Shearman
, and has signed some major ad partnership deals with companies including Heineken and Diageo. However ...
Turner Media Innovations appoints Ian Davis as business development director
11 May 2012 | by Maisie McCabe
two years as executive media director at the Diageo-owned Translucis out of home digital network ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
