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From 1930s 'Brand Man' to today: the evolution of the brand manager

Europe marketing director for gin at Diageo. Today, via social-networking platforms such as Facebook ...

Unilever tops 2012 Marketing Society Awards nominations

, at Diageo. Hugh Birkitt, chief executive, The Marketing Society, said: "We re really pleased to have ...

Is there a silver lining for brands in the fallout from the euro crisis?

. That s the fear for big exporters such as Diageo, which revealed last week that it is preparing ...

BrandMAX digest: 'B' is for business as well as for brands

's get that message out. Question to Michael Kassan, chairman, MediaLink: Diageo has just entered ... , not to the fan pages. There is an opportunity for companies such as Diageo, and others, however, to make those ...

Helen Edwards on Branding: The contrast ratio

for commercial work, he has advised Diageo, IKEA, Chrysler and Kraft, and is currently offering to help companies ...

Editor's comment: Bold brands set creativity free

to individual brands, while rival Diageo is moving toward category-based promotions. Whatever the motivation ...

Marketing's Power 100

into sustainable sourcing of cocoa. 30. Andy Fennell, Diageo The affable chief marketing officer has played ... in the Community, Fennell has taken every opportunity to highlight Diageo's work in this area. Last year he ... into alcohol, but his measured responses took the sting out of the MPs' grilling. In the past year Diageo ...

Diageo settles Pimm's legal dispute with Sainsbury's

LONDON - Diageo has dropped its legal action against Sainsbury's over the supermarket's summertime...: "Diageo and Sainsbury's are pleased to confirm that the dispute regarding Diageo's Pimm's brand ... with summer'. When the dispute first arose, Diageo said in August: "We can confirm that we have issued legal ...

M&C Saatchi profits down a third but business is 'stable'

client Ketel One following the sale of the brand to Diageo. However, Asia and Australia increased ...

HS&P launches word of mouth agency Legends

Diageo, Honda and Which?. A team of analysts and planners will aim to immerse themselves in consumers ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.