Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
, at Diageo. Hugh Birkitt, chief executive, The Marketing Society, said: "We re really pleased to have ...
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The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
manufacturer Diageo is another company that has long used musicians in its marketing. It recently struck a ... -president, Smirnoff global marketing, communications and digital at Diageo, digital music marketing is about creating ... : SMIRNOFF AND MADONNA What happened? Last August, Diageo kicked off a year-long partnership ...
Grayling brings in Tristan Pineiro to head consumer team
03 Apr 2012 | by John Owens
Pineiro, formerly creative and consumer brand director for 3 Monkeys, will head up clients including Diageo, Nestl and Energizer, and join the agency s UK executive board. He replaces Daniel Cohen, who PRWeek revealed last month had been appointed MD of Atomic, a Grayling agency, across EMEA ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
Last year Diageo and Heineken inked large-scale direct deals with Facebook. Adam Woods investigates...milestone. In September and December 2011 respectively, Diageo and Heineken inked large-scale direct deals with Facebook. These global partnerships are substantial media buys Diageo's for $10m ... "; Diageo has reputedly sent 950 marketers to the network's "boot camps". In such relationships, Facebook ...
Does funding innovation come before protecting marketing jobs? The Marketing Society Forum
01 Mar 2012
- MATTHEW BARWELL, CONSUMER MARKETING DIRECTOR, DIAGEO WESTERN EUROPE I don't see this as a direct trade ...
All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
. The Queen is not known to drink Guinness but this did not stop Diageo from mounting a Guinness ...
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
07 Dec 2011 | by Rachel Barnes
, with Diageo marketing director Andy Fennell raging against the no-risk culture pervading the domestic ... FOR THE UK' Andy Fennell, chief marketing officer at Diageo, issued a rallying cry to British marketers ...
Is there a silver lining for brands in the fallout from the euro crisis?
06 Dec 2011 | by Noelle McElhatton
. That s the fear for big exporters such as Diageo, which revealed last week that it is preparing ...
Diageo's Matthew Barwell is redefining Europe
10 Nov 2011 | by Gemma Charles
Matthew Barwell, consumer marketing director for Diageo Western Europe, does not view his job as a...Matthew Barwell, the consumer marketing and innovation director for Diageo's Western Europe (WE ... pessimist might label a poisoned chalice. To say that Diageo has called time on parts of Europe would ... and Ireland toward the faster-growing markets of Eastern Europe, Latin America, Africa and Asia. Diageo ...
BrandMAX digest: 'B' is for business as well as for brands
30 Sep 2011 | by Staff
's get that message out. Question to Michael Kassan, chairman, MediaLink: Diageo has just entered ... , not to the fan pages. There is an opportunity for companies such as Diageo, and others, however, to make those ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
