All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
. The Queen is not known to drink Guinness but this did not stop Diageo from mounting a Guinness ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
, at Diageo. Hugh Birkitt, chief executive, The Marketing Society, said: "We re really pleased to have ...
Is there a silver lining for brands in the fallout from the euro crisis?
06 Dec 2011 | by Noelle McElhatton
. That s the fear for big exporters such as Diageo, which revealed last week that it is preparing ...
Marketing in China: Taming the dragon
02 Aug 2011 | by Patrick Brzeski
Diageo's acquisition of one of China's best-known drinks manufacturers in June was a landmark deal. The drinks manufacturer took a controlling stake in ShuiJingFang, a famous brand of baijui, a spirit that dates back to the 14th century. The deal marks the first time a foreign company has gained control of a ...
Cannes Lions Festival 2011: The Brands at Cannes
08 Jul 2011 | by Noelle McElhatton
, and former chief marketing officer at Diageo during the 90s. 'Cannes was, until recently, exclusively ... , delegates from emerging markets swelled the client ranks at Cannes this year. Indeed, the week before Diageo ... an impact on the way global brand marketing is organised. Unilever and Diageo have devolved power ...
Marketing Society Marketer of the Year
12 Apr 2011 | by Marketing Staff
'brand voice' for the first time. ANDY FENNELL, Chief marketing officer, Diageo Fennell is a true visionary. During his career at Diageo the seasoned drinks marketer has doubled the turnover of its Smirnoff ... presence. Last year, Fennell oversaw a change in Diageo's marketing department structure, shifting ...
Andrew Walmsley on Digital: Mobile's game-changer
23 Mar 2011 | by Andrew Walmsley
concentrated in the US. Clients range from Diageo to Yosemite Farm Credit Union, and include brands ...
Helen Edwards on Branding: The contrast ratio
10 Nov 2010 | by Helen Edwards
for commercial work, he has advised Diageo, IKEA, Chrysler and Kraft, and is currently offering to help companies ...
Paper Round (16 July) - Which brands are advertising in the national press?
16 Jul 2010 | by Sarah Johnson
with Diageo alcohol brands to promote long summer drinks, carrying the drinkaware logo as part of an ad ...
Editor's comment: Bold brands set creativity free
16 Jun 2010 | by Gareth Jones
to individual brands, while rival Diageo is moving toward category-based promotions. Whatever the motivation ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
