Tapping into the potential of GenerationYNot
09 Mar 2012 | by Nicola Clark
the example of Andy Fennell, chief marketing officer at Diageo, who says that targeting 18- to 34-year ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
, at Diageo. Hugh Birkitt, chief executive, The Marketing Society, said: "We re really pleased to have ...
All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
. The Queen is not known to drink Guinness but this did not stop Diageo from mounting a Guinness ...
Is there a silver lining for brands in the fallout from the euro crisis?
06 Dec 2011 | by Noelle McElhatton
. That s the fear for big exporters such as Diageo, which revealed last week that it is preparing ...
Cannes Lions Festival 2011: The Brands at Cannes
08 Jul 2011 | by Noelle McElhatton
, and former chief marketing officer at Diageo during the 90s. 'Cannes was, until recently, exclusively ... , delegates from emerging markets swelled the client ranks at Cannes this year. Indeed, the week before Diageo ... an impact on the way global brand marketing is organised. Unilever and Diageo have devolved power ...
Helen Edwards on Branding: The contrast ratio
10 Nov 2010 | by Helen Edwards
for commercial work, he has advised Diageo, IKEA, Chrysler and Kraft, and is currently offering to help companies ...
Editor's comment: Bold brands set creativity free
16 Jun 2010 | by Gareth Jones
to individual brands, while rival Diageo is moving toward category-based promotions. Whatever the motivation ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
into sustainable sourcing of cocoa. 30. Andy Fennell, Diageo The affable chief marketing officer has played ... in the Community, Fennell has taken every opportunity to highlight Diageo's work in this area. Last year he ... into alcohol, but his measured responses took the sting out of the MPs' grilling. In the past year Diageo ...
And in the real world... BSkyB, Burberry, Lloyds Banking Group and more.
15 Oct 2009 | by Matt Williams
failing to find a buyer. Source: Financial Times Diageo has reported a larger-than-expected 6 per cent ...
The Work: New Campaigns - The World
07 Nov 2008
Wafer, senior marketing manager, Guinness On-Trade Smithwicks, Diageo Ireland Brief: Dramatise how ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
