TfL excludes payday loan companies from big money sponsorships
09 Jan 2012 | by Maisie McCabe
reform of our consumer credit market". The 2011 New Year's Eve sponsorship was taken by Diageo, which ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
, at Diageo. Hugh Birkitt, chief executive, The Marketing Society, said: "We re really pleased to have ...
Is there a silver lining for brands in the fallout from the euro crisis?
06 Dec 2011 | by Noelle McElhatton
. That s the fear for big exporters such as Diageo, which revealed last week that it is preparing ...
TUI shores up pensions with Thomson and First Choice brands
19 May 2011 | by Loulla-Mae Eleftheriou-Smith
refinancing and the continued strong support from our banking partners." Diageo made a similar plan in June ... pension fund of 25m per year for the next 15 years. The barrels of whisky can then be sold back to Diageo ...
Paper Round (16 July) - Which brands are advertising in the national press?
16 Jul 2010 | by Sarah Johnson
with Diageo alcohol brands to promote long summer drinks, carrying the drinkaware logo as part of an ad ...
Editor's comment: Bold brands set creativity free
16 Jun 2010 | by Gareth Jones
to individual brands, while rival Diageo is moving toward category-based promotions. Whatever the motivation ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
into sustainable sourcing of cocoa. 30. Andy Fennell, Diageo The affable chief marketing officer has played ... in the Community, Fennell has taken every opportunity to highlight Diageo's work in this area. Last year he ... into alcohol, but his measured responses took the sting out of the MPs' grilling. In the past year Diageo ...
Profile: Time well spent
30 Mar 2010 | by Alex Brownsell
with Boots, before taking up roles at drinksmaker Diageo, tour operator Thomas Cook, leisure company Tussauds ... of marketing, Diageo Wines UK 2000-03: Head of brand strategy, Thomas Cook 2003-06: Managing director ...
Top 10 marketing moments 2009
15 Dec 2009 | by Nicola Clark
become ubiquitous, Diageo's legal action against Sainsbury's over its Pimm's-a-like alcoholic punch brand ...
And in the real world.. Diageo, ITV, Spotify, Tennent's and more
28 Aug 2009 | by Anne Cassidy
. Source: Times Diageo reported flat 2009 profits and cut its 2010 profit outlook. Source: Financial ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
