Innocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
. It naturally extended into digital and social media as the channels evolved.' Other brands that made the top ...
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Omega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
, its sponsorship of London 2012 has not been without a hitch. An Omega digital clock built ...
Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
such as 'Waterslide' and 'Rollercoaster' . The TV ad will be supported with print, outdoor, in-store and digital ...
Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...
Eden Project 'Big Jubilee Lunch' by UM London and McCann London
25 May 2012
A 60-second spot, created by McCann London, will appear on TV and in cinemas from Tuesday 22 May for two weeks. The national digital TV campaign will run on E4, More4, Gold, Dave, Blighty, Good Food, Home, Really and Watch, while the national digital cinema activity with Pearl Dean will roll out ...
Missing People asks viewers to pick up the phone
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May). It is supported through TV and cinema activity, interactive posters, digital outdoor and print executions. It runs under the strapline ...
Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
or press ads pop up too, and Old Spice might have helped to put digital into the conversation. But radio ... . The RAB is also pushing its message to the public through its "Britain loves radio" ad campaign ... in the Marketing Society Awards. The RAB's "Britain loves radio" campaign wins bronze at the Sony Radio Academy ...
Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
was appointed by the Eden Project to handle media planning and buying. It has booked the ad onto digital TV ...
Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
-sync". It is also looking to enhance its global digital presence and is currently searching for a digital agency ...
EDF adds brand character to Olympics reward-scheme push
22 May 2012 | by Matthew Chapman
and digital channels for eight weeks. It is being supported by a DM campaign created by Archibald Ingall ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
