Omega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
, its sponsorship of London 2012 has not been without a hitch. An Omega digital clock built ...
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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
A report from Fujitsu has questioned Britain's ability to adapt and remain competitive.
British Gas readies 'free swim' Olympic campaign
29 May 2012 | by Matthew Chapman
Swims for Britain" television campaign....tots class. The 'Free Swims for Britain' offer can be redeemed in more than 700 leisure centres ... this support in the years to come. "We re really excited that 'Free Swims for Britain' will help everyone ... spot will be supported by press and digital activity. The free swims promotion will run until 30 ...
LG Mobile launches One Direction competition on Twitter
29 May 2012 | by Matthew Chapman
this in mind we wanted to engage our target audience with an innovative and fun digital campaign that utilised ...
Think BR: Innovating in service markets
29 May 2012 | by Rosemary Bayman and Claire Emes
In the digital age, where it is easy to compare all available providers on every aspect of a service and its price, services are in danger of becoming commoditised. Without a unique value proposition ... . The digital revolution has made it easier to allow customers to tailor their own experience; O2 has run ...
Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
through a campaign gallery and short films on Burberry.com. The campaign will also run across digital ... in a very British way". In depth: Burberry s digital Runway to Reality strategy In danger of being consigned to history a decade ago, Burberry has undergone a creative and digital ...
MTV
29 May 2012
produced song videos at the time, but in Britain, acts such as Duran Duran had produced promos for some ...
BA harnesses Facebook to help Brits home for Olympics
28 May 2012 | by Daniel Farey-Jones
. Luisa Fernandez, British Airways manager of the 'Flying Britain Home' campaign, said: "This is the start ...
Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
such as 'Waterslide' and 'Rollercoaster' . The TV ad will be supported with print, outdoor, in-store and digital ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
opera, but now we are doing it in the digital space." Last week, Unilever s global brand development ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
