LG Mobile launches One Direction competition on Twitter
29 May 2012 | by Matthew Chapman
this in mind we wanted to engage our target audience with an innovative and fun digital campaign that utilised ...
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EBay Fashion sponsors Marie Claire app
29 May 2012 | by Nick Batten
's digital agency Essence, said: "We feel that this is the perfect environment to showcase the steps forward ... will love." The launch of Marie Claire's smartphone app adds to the brand's existing digital offering ...
Innocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
. It naturally extended into digital and social media as the channels evolved.' Other brands that made the top ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
opera, but now we are doing it in the digital space." Last week, Unilever s global brand development ...
Think BR: Consumers are ready for an open dialogue about online advertising and privacy
28 May 2012 | by Carl White and Nick Stringer
for. However, a lack of understanding among consumers could hold back the digital marketing sector ... that to receive digital services at little or no cost, companies need to be able to access information about ...
Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
. The ad, by DraftFCB, is supported by print, digital and viral activity, with an emphasis on Nivea's current digital activity around the sport, called 'The Great Football Experiment' . This features a ...
Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...
Everything Everywhere and Stagecoach trial mobile contactless fares
25 May 2012 | by Sarah Shearman
. Orange and Barclaycard have been the major proponents of the service in Britain, rolling out the Quick ...
Pepsi Max unites football and music stars in Facebook app
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
and digital, PepsiCo International, said: "Pepsi and its parent company PepsiCo have a legacy of implementing cutting-edge digital initiatives and with this new app, we really wanted to highlight the football ...
Think BR: What brands can learn from start-ups
25 May 2012 | by Ronnie Crosbie
a powerful way of tapping into the mass innovation that is coming from the vibrant field of digital ... realise it, they have access to a unique and precious resource - their consumers. In today s digitally ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
