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New Media Age editor Justin Pearse to join Bite Communications

29 May 2012 | by Sara Luker

of innovation on 1 July. He said: 'Communications is changing dramatically as a discipline, driven by digital ... it the perfect next step after 15 years covering digital media marketing and technology as a journalist.' During his time at New Media Age Pearse oversaw the title s move to become a digital-only publication ...

Aviva appoints Bray Leino to B2B account

29 May 2012 | by Daniel Farey-Jones

after Aviva consolidated its consumer-facing digital advertising account with Dare . Follow Daniel ...

WPP buys into digital data agency Predictys SAS

29 May 2012 | by Matthew Chapman

-based digital data agency Predictys SAS....Predictys specialises in digital data and campaign technology, and its database includes ... ) with gross assets of 3.09m ( 2.47m). The investment is part of WPP's strategy to strengthen its digital media and data capabilities. WPP's digital revenues of $4.8bn ( 3.1bn) currently represent more than ...

Hill+Knowlton Strategies brings in Nick Edell for digital role

29 May 2012 | by John Owens

the agency's digital offering....As head of digital studio, Edell will be responsible for developing digital content for all of H ... , where he was head of digital and managed a team of up to 20. During this time he led work ... developing client and project specific digital strategy around SEO, social and online media. Richard ...

Eden Project 'Big Jubilee Lunch' by UM London and McCann London

25 May 2012

A 60-second spot, created by McCann London, will appear on TV and in cinemas from Tuesday 22 May for two weeks. The national digital TV campaign will run on E4, More4, Gold, Dave, Blighty, Good Food, Home, Really and Watch, while the national digital cinema activity with Pearl Dean will roll out ...

Mindshare retains Unilever media buying in the US

25 May 2012 | by Daniel Farey-Jones

for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...

Missing People asks viewers to pick up the phone

25 May 2012 | by Loulla-Mae Eleftheriou-Smith

Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May). It is supported through TV and cinema activity, interactive posters, digital outdoor and print executions. It runs under the strapline ...

Lessons from The GREAT Campaign

25 May 2012 | by Luke Blair

, fashion and culture have the word Great stuck in front of them to promote Britain as the place to be ...

Jaguar steps up social media strategy to boost innovation

24 May 2012 | by Sarah Shearman

for more "relevant and innovative" ways to build the brand through digital channels....media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

Experian kicks off £6m media review

24 May 2012 | by Katherine Levy

Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying. It is understood that Experian's procurement department is leading the process and that the company is looking to consolidate its ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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