Aviva appoints Bray Leino to B2B account
29 May 2012 | by Daniel Farey-Jones
after Aviva consolidated its consumer-facing digital advertising account with Dare . Follow Daniel ...
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New Media Age editor Justin Pearse to join Bite Communications
29 May 2012 | by Sara Luker
of innovation on 1 July. He said: 'Communications is changing dramatically as a discipline, driven by digital ... it the perfect next step after 15 years covering digital media marketing and technology as a journalist.' During his time at New Media Age Pearse oversaw the title s move to become a digital-only publication ...
WPP buys into digital data agency Predictys SAS
29 May 2012 | by Matthew Chapman
-based digital data agency Predictys SAS....Predictys specialises in digital data and campaign technology, and its database includes ... ) with gross assets of 3.09m ( 2.47m). The investment is part of WPP's strategy to strengthen its digital media and data capabilities. WPP's digital revenues of $4.8bn ( 3.1bn) currently represent more than ...
Hill+Knowlton Strategies brings in Nick Edell for digital role
29 May 2012 | by John Owens
the agency's digital offering....As head of digital studio, Edell will be responsible for developing digital content for all of H ... , where he was head of digital and managed a team of up to 20. During this time he led work ... developing client and project specific digital strategy around SEO, social and online media. Richard ...
Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...
Splendid retains £1m Smirnoff account
24 May 2012 | by Hannah Crown
Samways said: 'We love working on Smirnoff and are really proud of our track record as the Great Britain ...
Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
for more "relevant and innovative" ways to build the brand through digital channels....media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...
Experian kicks off £6m media review
24 May 2012 | by Katherine Levy
Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying. It is understood that Experian's procurement department is leading the process and that the company is looking to consolidate its ...
Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its...The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ...
Jordans & Ryvita calls £6m advertising pitch
24 May 2012 | by Sara Kimberley
2009 and added the digital and social media business last year. Grey was subsequently appointed to handle the 2 million advertising and digital account for the Jordans brand, which was previously ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
