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Consuming the digital Olympics

- and the rise of video-on-demand and IPTV will create a frenzy of digital activity around the London 2012 Olympics. Indeed, CBS recently predicted that it will be the biggest digital event that we ve ever ... of medals, or of sunshine, but one sure thing is that London 2012 will be digitally ubiquitous. Stuart ...

Consumers and their mobile devices

network of Havas Digital, recently compiled a piece of global research with the explicit goal ... throughout the day rather than prolonged periods of browsing. Tablet users spend the most time on digital ... advantages to be gained by synchronising ad placement across TV, digital and mobile. By coordinating ...

Large-scale NFC ads trial gets 3,000 people to interact

continually explore the emerging digital world to get a glimpse into the future of marketing and even play ...

Brand barometer: Volkswagen Polo viral campaign reviewed

-Mobile: Britain Loves a Jubilee T-Mobile continues its What Britain loves theme with a Jubilee special ad ...

DMGT'S national and regional titles axe nearly 600 jobs

print advertising revenues and the cost of promotional activity across its digital business ... newspaper website. Underlying revenues at Associated's digital-only business grew by 15% to 41m ...

Future plans new launch as iPad sales hit £3m

had "tapped into the zeitgeist". Wood also spoke to Media Week about Future's digital credentials, pointing out that the group's digital revenues were up 37% on the year, while digital advertising now made up 44% of total advertising. Its digital credentials are clear to see, but this comes amid ...

Think BR: Brands and the pleasure principle

the costs of creating digital experiences to sales. It s a question that we set out to answer. What we ...

RAJAR Q1 2012: Views from the radio advertising buyers

digital switchover and the Capital network...., commercial radio lost share against the BBC, and although many individual digital stations increased ... an industry perspective are the relatively small gains in digital quarterly uptake. DAB share remains under 20 ... digital share well short of the required levels to seriously consider a total switchover any time soon ...

RAJAR Q1 2012: Reactions from the station owners

.4% to 19.1% , many of the digital-only stations achieved record reaches and Jazz FM put on a strong ... , but the growth for the industry in digital this quarter is particularly noteworthy. "Radio has reported double-digit increases in many areas of digital listening mobile listenership is up 24% on the year, which is a very ...

RAJAR Q1 2012: DAB and internet at listening-hours high

with DTV s steady performance, the growth helped overall digital listening to new highs in weekly reach (45.1%) and share of listening (29.2%). Digital Radio UK, the cross-industry body tasked with promoting digital radio listening and ensuring the industry meets the criteria for digital switchover, predicted further ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.