Hill+Knowlton Strategies brings in Nick Edell for digital role
29 May 2012 | by John Owens
Hill+Knowlton Strategies UK has recruited Nick Edell for a newly created senior role overseeing the agency's digital offering.
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WPP buys into digital data agency Predictys SAS
29 May 2012 | by Matthew Chapman
WPP-owned database marketing company KBM Group has acquired a majority stake in France-based digital data agency Predictys SAS.
Consuming the digital Olympics
29 May 2012 | by Stuart Knapman
The London 2012 Olympics will be the most technologically advanced Games to date, with huge changes in the way the event will be broadcast and viewed, writes Stuart Knapman, senior director, Essential Research.
Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
Burberry is to embrace '"fast fashion" by allowing consumers to buy items from its next collection online and in-store ahead of traditional drop dates.
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.
DMGT digital revenues to offset print revenues "within five years"
28 May 2012 | by John Reynolds
Digital advertising revenues at Associated Newspapers will exceed print advertising revenues at the division within five years, its finance director Stephen Daintith has predicted.
Are you suffering from a digital eating disorder?
25 May 2012 | by Nicola Clark
In the new visual economy, will taking pictures replace ownership of goods as a way for consumers to display status, asks Nicola Clark.
Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive of the new model at Goodwood Festival of Speed, before its release this summer.
Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its agency arrangements in Western Europe.
Digital: Nomophobia drives SecurEnvoy sales
24 May 2012 | by John Owens
Mobile phone security provider SecurEnvoy asked Eskenzi PR to help raise its profile.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
