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- and the rise of video-on-demand and IPTV will create a frenzy of digital activity around the London 2012 Olympics. Indeed, CBS recently predicted that it will be the biggest digital event that we ve ever ... of medals, or of sunshine, but one sure thing is that London 2012 will be digitally ubiquitous. Stuart ...
In the digital age, where it is easy to compare all available providers on every aspect of a service and its price, services are in danger of becoming commoditised. Without a unique value proposition ... . The digital revolution has made it easier to allow customers to tailor their own experience; O2 has run ...
network of Havas Digital, recently compiled a piece of global research with the explicit goal ... throughout the day rather than prolonged periods of browsing. Tablet users spend the most time on digital ... advantages to be gained by synchronising ad placement across TV, digital and mobile. By coordinating ...
for. However, a lack of understanding among consumers could hold back the digital marketing sector ... that to receive digital services at little or no cost, companies need to be able to access information about ...
circulations are (with some exceptions) showing decline but digital readership is growing. So the newsbrands ...
a powerful way of tapping into the mass innovation that is coming from the vibrant field of digital ... realise it, they have access to a unique and precious resource - their consumers. In today s digitally ...
with their shoppers, writes Matt Barnett, head of digital, MARS\Y&R....have a chance to get ahead and break the data matrix. Matt Barnett, head of digital, MARS\Y R ...
control of its brand experience especially through the use of digital media, beaming its fashion show live ...
, and being shared with digitally with other people. Mobile usage is rapidly taking over as a standard way ... in the UK with Pepsi Max and Cadbury during the Britain s Got Talent final and received 50 thousand tags ... on to interact with the commercial, interacting and developing an affinity with the brands. As the digital ...
matter. That is the finding of the Digital Living Index research , which looks at how people use ... it would help increase consumer adoption. Instead, the Ketchum Digital Living Index shows that people yearn ... creations online afterwards and so on. Interestingly, the Digital Living Index showed that simplification ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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