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Splendid retains £1m Smirnoff account

Samways said: 'We love working on Smirnoff and are really proud of our track record as the Great Britain ...

Jaguar steps up social media strategy to boost innovation

for more "relevant and innovative" ways to build the brand through digital channels....media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

Sun website traffic little moved by Sunday print launch

. Among the smaller players Mirror Group Digital piled back on the audience after a couple of bad months ... .02 The Independent 695,992 15,043,267 8.02 18.76 Mirror Group Digital 660,672 13 ...

Brand barometer: Volkswagen Polo viral campaign reviewed

-Mobile: Britain Loves a Jubilee T-Mobile continues its What Britain loves theme with a Jubilee special ad ...

Lufthansa introduces Berlin routes

Lufthansa has created a digital and direct marketing campaign to promote its newest route

The changing face of music tie-ups

The proliferation of digital music has led big brands to shift toward collaborations with music...to winning over customers. With so much music now being consumed via digital channels such as Spotify ... to collaborate on technology and content. The digital music service also partnered rock band Primal Scream ... . Unilever is another to have tapped into the growth in digital music. It recently became the first company ...

Experian kicks off £6m media review

Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying. It is understood that Experian's procurement department is leading the process and that the company is looking to consolidate its ...

Facebook 'plotting ad-tracking system'

of TBG Digital, told Marketing at the time : "No one has worked out the value of a Facebook Page ...

Guinness seeks agency for direct and digital business

Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its...The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ...

Jordans & Ryvita calls £6m advertising pitch

2009 and added the digital and social media business last year. Grey was subsequently appointed to handle the 2 million advertising and digital account for the Jordans brand, which was previously ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.