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t know which brands claim to be made in Britain. Something which should be important given concerns ... . If there is an impact, I think it will be around Made in Britain , not Owned by Britain . And that counts for British ...
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...
the digital tasks. It's the least-scrutinised, least-fashionable part of modern marketing, but some people ...
Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...
and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age....Stefan Olander, vice-president of digital sport at Nike (below right), is sporting a Nike+ Fuel wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which ... for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ...
featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ... press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the deal ...
/Engine Switchover Help Scheme Digital UK The Art Fund 101 London Long-term marketing excellence ...
survey, and appear in a tabloid under the headline 'Britain's favourite car colour revealed', opening ...
: brand awareness, preference and digital scores that measure sentiment, such as Facebook likes, Twitter followers and feedback on forums. You can have someone scrape these last digital measures into a single ... hooked on direct debits should focus entirely on digital measures to try to shock itself to life ...
by aggressive growth in digital, double digit results in emerging markets and the growth from our major global ... digital account for Unilever's Dove deodorant portfolio, Philips media in North and Latin America ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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