Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
such as 'Waterslide' and 'Rollercoaster' . The TV ad will be supported with print, outdoor, in-store and digital ...
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Aviva appoints Bray Leino to B2B account
29 May 2012 | by Daniel Farey-Jones
after Aviva consolidated its consumer-facing digital advertising account with Dare . Follow Daniel ...
Experian kicks off £6m media review
24 May 2012 | by Katherine Levy
Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying. It is understood that Experian's procurement department is leading the process and that the company is looking to consolidate its ...
Zurich calls £100m global ad review
24 May 2012 | by Anne Cassidy
first aired in 2009. The brand s advertising has been supported by DM, digital and experiential work ...
Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
at the very highest commercial level, threatening an entity we might call Brand Britain. It is airport queues ... . LondonLovesBusiness , a digital newspaper for the City, learned from a high-profile source that businesspeople from ...
PAA lands Investec private banking account
17 May 2012 | by Sara Kimberley
Investec has appointed Partners Andrews Aldridge to handle the direct, digital and social media
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...
Think BR: Online finance in the age of data
14 May 2012 | by Philip Dyte
The finance sector, ever cautious, was slow to buy in to digital. It took long enough for banks to offer proper, robust online banking. It's taken an equally long time to get apps onto the market. Most of them are serviceable, letting you check your balances and so on. But they're all blown out ...
MasterCard unveils PayPass digital wallet
08 May 2012 | by Alex Brownsell
MasterCard is to launch a new digital wallet service, which it claims will offer consumers...situation with digital wallets can be confusing for consumers, with lots of cards and mechanisms, and so we want to join it up and open up the eco-system. It is essential we make digital payment as easy as 'chip ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
