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A report from Fujitsu has questioned Britain's ability to adapt and remain competitive.
The proliferation of digital music has led big brands to shift toward collaborations with music...to winning over customers. With so much music now being consumed via digital channels such as Spotify ... to collaborate on technology and content. The digital music service also partnered rock band Primal Scream ... . Unilever is another to have tapped into the growth in digital music. It recently became the first company ...
t know which brands claim to be made in Britain. Something which should be important given concerns ... . If there is an impact, I think it will be around Made in Britain , not Owned by Britain . And that counts for British ...
clients,' says Susan Howstan, director at Direct Recruitment, which specialises in direct and digital ... with Mahatma Gandhi in the Hindu Kush. Koko Digital @kokodigital You don't have to lie on your CV if you're creative at twisting the truth. Crack out a thesaurus and word play. Pop Digital ...
to handle its digital creative account for its portfolio of DIY products including Cuprinol, Dulux, Polycell ...
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...
Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...? You spend 13% of your marketing budget on digital. How is that shifting? When digital development started, there was a rush to say how much of every marketing budget needed to be in digital. The reality now is that nearly everything you touch has something to do with digital. So I'm not a big fan ...
or August. Mktg Do you know anything about this 4G campaign? I think it's called 4G Britain. Orange ...
The quickest-growing transaction in online digital display happens three times faster than ... at The Rubicon Project, says it offers around 14bn impressions a month. 'We are the Sotheby's of digital media ... 's getting to a point where there's saturation. The ROI does not pay off any more. For digital to continue ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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