25 May 2012
| by Sarah Shearman
The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives.
The teaser campaign comes ahead of the vehicle's summer launch ...
24 May 2012
| by Sarah Shearman
for more "relevant and innovative" ways to build the brand through digital channels....media strategy.
Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...
16 May 2012
| by Noelle McElhatton
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify.
What makes someone ...
15 May 2012
| by Nicola Clark
Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine.
Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...
14 May 2012
| by Loulla-Mae Eleftheriou-Smith
this weekend's airing of Britain s Got Talent and is supported by digital and cinema activity.
The campaign ...
02 May 2012
| by Jamie Maker, director, Brave
11=
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Digital Direct/ MediaCom
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Harveys ...
01 May 2012
| by Kim Benjamin
/Engine
Switchover Help Scheme Digital UK
The Art Fund 101 London
Long-term marketing excellence ...
19 Apr 2012
| by Alex Brownsell
to boast that Nissan would build a new small hatchback model in Britain.
It signals a remarkable ...
, with 25% of media spend going on digital channels, and we've done some pretty good experiential work ...
18 Apr 2012
| by Alex Brownsell
The ad, by German ad agency Kempertrautmann, uses a series of clips to showcase new technologies being developed by the Volkswagen-owned marque, including its 'e-tron' electric vehicle programme, its 'ultra' lightweight vehicle development, and its 'connect' in-car digital products.
A voiceover ...
17 Apr 2012
| by Emma Powell
The video-based car configurator , which Saatchi Saatchi claims is the only one of its kind, is aimed at a new generation of digitally active customers preparing to buy their first car.
It has been designed to tap into the "social shopping" habits of the Prius C's core demographic of city dwelling ...