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Toyota launches digital teaser campaign for its latest sports car

The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...

Jaguar steps up social media strategy to boost innovation

for more "relevant and innovative" ways to build the brand through digital channels....media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Power 100: The UK's top marketers

Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

DDB takes emotional approach for new VW Polo campaign

this weekend's airing of Britain s Got Talent and is supported by digital and cinema activity. The campaign ...

Adwatch (May 2) Top 20 recall: Audi

11= -2 Sky Digital Direct/ MediaCom 35 11= ( ) Harveys ...

Unilever tops 2012 Marketing Society Awards nominations

/Engine Switchover Help Scheme Digital UK The Art Fund 101 London Long-term marketing excellence ...

Nissan's soaring sales: the strategy behind the success

to boast that Nissan would build a new small hatchback model in Britain. It signals a remarkable ... , with 25% of media spend going on digital channels, and we've done some pretty good experiential work ...

Audi presents brand manifesto in global campaign

The ad, by German ad agency Kempertrautmann, uses a series of clips to showcase new technologies being developed by the Volkswagen-owned marque, including its 'e-tron' electric vehicle programme, its 'ultra' lightweight vehicle development, and its 'connect' in-car digital products. A voiceover ...

Toyota launches YouTube car configurator

The video-based car configurator , which Saatchi Saatchi claims is the only one of its kind, is aimed at a new generation of digitally active customers preparing to buy their first car. It has been designed to tap into the "social shopping" habits of the Prius C's core demographic of city dwelling ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.