Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
launched its first major European marketing push last month, which included a TV and digital marketing ...
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Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
through a campaign gallery and short films on Burberry.com. The campaign will also run across digital ... in a very British way". In depth: Burberry s digital Runway to Reality strategy In danger of being consigned to history a decade ago, Burberry has undergone a creative and digital ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...
Look launches 'Look What I'm Wearing'
14 May 2012 | by Nick Batten
each week. Look will promote the launch of Look What I m Wearing with digital and press advertisements ... .co.uk, said: "Look What I m Wearing will enrich Look s digital experience and sits perfectly with our ethos ... numbers to look.co.uk as it becomes the must-visit digital style destination." ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age....Stefan Olander, vice-president of digital sport at Nike (below right), is sporting a Nike+ Fuel wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which ... for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ...
Trinity Leeds kicks off online hype ahead of 2013 opening
10 May 2012 | by Matthew Chapman
Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m
Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
media channels", claiming too many businesses are failing to add value through digital platforms....Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should ... questioned the recent valuation of digital companies such as Facebook, commenting that a $100bn valuation ...
Liam Gallagher's Pretty Green brand hires Holler
03 May 2012 | by Anne Cassidy
. Holler will lead below-the-line digital communications for the brand as well as deal with strategy ...
Figleaves hires Talk PR for media and consumer drive
02 May 2012 | by PRWeek reporters
Talk PR s social and digital offering will form a key part of the 2012 PR drive, looking to build relationships with online influencers and communities to engage new audiences. The agency will particularly focus on Figleaves designer lingerie range, swimwear and nightwear. The appointment comes in the week ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
