16 May 2012
| by Noelle McElhatton
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify.
What makes someone ...
15 May 2012
| by Nicola Clark
Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine.
Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...
15 May 2012
| by John Reynolds
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As people engage more with brands through digital and social media, we re confident that introducing a new ...
10 May 2012
| by Matthew Chapman
Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m
09 May 2012
| by Daniel Farey-Jones
Burnett, including TV, print and digital media starts on the same date.
McDonald's pointed out ...
09 May 2012
| by Gemma Charles
featuring four Olympic athletes.
Subway s campaign across TV, outdoor, digital and social, which launches ...
press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the deal ...
01 May 2012
| by Kim Benjamin
/Engine
Switchover Help Scheme Digital UK
The Art Fund 101 London
Long-term marketing excellence ...
26 Apr 2012
| by Sara Kimberley
Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account....The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's.
The company's investment in direct and digital channels follows a recent statement ...
20 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
. From iPads to social platforms, their world is one fluid digital space.
While the challenge ...
for community and business ideas. Marketing for the activity used peer-to-peer methods, with digital and social ...
the 'Move to the beat' digital activity allows people to customise the campaign.
We take digital really ...
19 Apr 2012
| by Gemma Charles
Starbucks has earned its reputation as a digitally focused business adept at deploying cutting ...
It is for this reason that baristas will take centre-stage in Starbucks' marketing efforts through a press and digital ...
made the running, though, is digital. Free wi-fi is in all branches, and in partnership with Apple ...