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British Gas readies 'free swim' Olympic campaign

Swims for Britain" television campaign....tots class. The 'Free Swims for Britain' offer can be redeemed in more than 700 leisure centres ... this support in the years to come. "We re really excited that 'Free Swims for Britain' will help everyone ... spot will be supported by press and digital activity. The free swims promotion will run until 30 ...

Media360: Virgin Media marketing chief on David Tennant signing

sponsorship of 'Britain's Got Talent' with production companies Syco and Fremantle Media and broadcaster ITV. The cross-platform sponsorship included broadcast sponsorship of all 'Britain s Got Talent' programming ...

EDF adds brand character to Olympics reward-scheme push

and digital channels for eight weeks. It is being supported by a DM campaign created by Archibald Ingall ...

Brand Health Check: Vertu

and communications director Andrew Watt, now a director at consultancy One Big Step, and Toby Gunton, chief digital ... member services concept through brand partnerships. TOBY GUNTON - Chief digital officer, WCRS (which ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Power 100: The UK's top marketers

Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

We'll call you: Everything Everywhere

or August. Mktg Do you know anything about this 4G campaign? I think it's called 4G Britain. Orange ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

through-the-line with the next part of our Little Boxes campaign, complete with a big digital play ... they can be really digitally interactive. How will you identify those existing customers to whom you ... on the phone, they re kept on a remote server. Only the last four digits of your card number are on the Wallet ...

EDF hires AKQA as lead digital agency

EDF Energy has appointed AKQA as its lead digital advertising agency....The shop, which won the account after a competitive pitch, will be responsible for both EDF's consumer and business digital activity. Archibald Ingall Stretton has been the incumbent on the digital ... to conclude in early summer. AKQA's appointment comes as EDF looks to ramp up its digital activity ...

Agencies line up for HTC social media account

of its website. Feedback will be used in digital banner advertising and could decide the future direction ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.