Lufthansa introduces Berlin routes
24 May 2012 | by Loulla-Mae Eleftheriou-Smith
Lufthansa has created a digital and direct marketing campaign to promote its newest route
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BA harnesses Facebook to help Brits home for Olympics
28 May 2012 | by Daniel Farey-Jones
. Luisa Fernandez, British Airways manager of the 'Flying Britain Home' campaign, said: "This is the start ...
Expedia hires Fleishman-Hillard after European consolidation review
24 May 2012 | by Sara Luker
will continue to work with digital agency Steak on its SEO work and We Are Social on its social media strategy ...
Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
at the very highest commercial level, threatening an entity we might call Brand Britain. It is airport queues ... . LondonLovesBusiness , a digital newspaper for the City, learned from a high-profile source that businesspeople from ...
Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
four million people over TV, outdoor, print and digital, and 70,000 to 80,000 people saw the ad ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...
Heathrow launches campaign reassuring passengers of smooth Olympic run
14 May 2012 | by Loulla-Mae Eleftheriou-Smith
through the airport. The campaign, created by Masius, features outdoor and digital outdoor work across ...
CityJet hands £4m ad account to Beta
04 May 2012 | by Sara Kimberley
for CityJet, a subsidiary of Air France, will be rolled out in the summer across TV, digital and direct ...
KLM launches nine-month Facebook initiative
04 May 2012 | by Loulla-Mae Eleftheriou-Smith
, to drive the brand's digital engagement...., to target the Chinese and African communities through direct, digital and SMS activity . Follow Loulla ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
