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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

A report from Fujitsu has questioned Britain's ability to adapt and remain competitive.

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

Twitter UK chief Tony Wang has said that British companies are setting the bar for digital...YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB British brands are world-class digital ... ' campaign. Meanwhile, The Huffington Post stated in a recent piece: 'Burberry is the most digitally ... not agree, but British brands put digital to work where it counts - growing profitable businesses ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

t know which brands claim to be made in Britain. Something which should be important given concerns ... . If there is an impact, I think it will be around Made in Britain , not Owned by Britain . And that counts for British ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Power 100: The UK's top marketers

Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

Nike marketing boss attacks 'institutionally analogue' businesses

and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age....Stefan Olander, vice-president of digital sport at Nike (below right), is sporting a Nike+ Fuel wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which ... for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ...

Nike marketing boss attacks 'old' approach to social-media

media channels", claiming too many businesses are failing to add value through digital platforms....Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should ... questioned the recent valuation of digital companies such as Facebook, commenting that a $100bn valuation ...

ISBA president Woods: Marketers must shape online regulation

Coca-Cola Great Britain & Ireland and ISBA president Jon Woods has called on the marketing industry

Unilever tops 2012 Marketing Society Awards nominations

/Engine Switchover Help Scheme Digital UK The Art Fund 101 London Long-term marketing excellence ...

All About ... The EU Cookie Law

those same consumers have an insatiable appetite for digital content and services that are paid ... information on a consumer's device. Therefore, it affects just about everyone operating in the digital ... the progress of the UK's digital economy, the world's leading internet economy, according to a recent Boston ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.